Panóptico de Actualidad Gráfica y Visual
“Way-finding and signage can be compared to UX and UI design (respectively) but in physical space. It is about helping people navigate their surroundings as seamlessly as possible and ensuring that they can intuitively understand how to get where they need to go. So clarity is important, and accessibility. But we also think that delight is important. In our Toronto...
“We always keep an open mind to fully explore the transformative power of design-focused human experiences”....
“Graphic design plays a crucial role in branding and marketing efforts, so keep it simple and consistent!”...
“When developing environmental graphic-design projects, it is important to challenge yourself to elevate the results beyond their original functional objectives. These types of project should be seen as opportunities to potencialise the experiences that can be provided. When only functionality is considered, just the minimum is being accomplished. But we can always make it better.”...
With over 15 years of experience, Czarnecki’s heart lies in typography and she truly enjoys the tactile, designing books and physical spaces, exhibitions and restaurants....
They love minimal design — “the elegance of geometry with a touch of creative flair that breaks the mold”....
“Signage is based on a universal language of signs and icons: numbers, pictograms, colours… It can be ‘classic’ or totally ‘creative’ depending on its purpose, but it must be effective and easily understandable as it aims to inform and guide the visitor. It is also important to master the techniques of printing, cutting, assembling and glueing materials in order to...
“I think the main difference is that your design needs to not only fit the environment it’s placed into, but also use its peculiarities to their own benefit. When I think about the best practices out there, it’s always examples where the creator understands the change of daylight or how a person encounters the design the first time around, the...
“We ask ourselves questions such as: how does it feel to be in a three-column grid system surrounded by typography? How can we make information visible in a tangible form? What message can we communicate through the way we tile the flooring? What visual clues can we use to tell our story? We contemplate the surrounding environment and user flow....
“There must be a strong awareness towards context, spatial relationships and scale, as these are site-specific mediums understood in relation to the space itself. To grasp how people flow and interact with the space are also important factors to consider, as way-finding, signage and environmental graphics all have a physicality to them that is not always present in other graphic...
“Art is better than design.”...
“We dream of a world in which preparing a way-finding system for any space will be a crucial part of designing a new building. There is still no shortage of places where finding your way to your destination is a real challenge. In recent years, large, open spaces dominate the new architecture, in which it is futile to look for...
