creativereview

Queer wellness brand For Them launches new identity inspired by nature

For Them, a queer wellness brand currently selling a range of chest binders, has launched a new typography-led visual identity inspired by nature. Created by art director and designer Alex Pankiv Greene alongside For Them creative director Kate Vozella, the new branding looks to represent the expansiveness of the community that forms its audience. “When For Them launched last year...

creativereview

Take away your takeaway, says new McDonald’s anti-littering campaign

Takeaway packaging is the third largest source of littering in cities across the world, according to recent research by the University of Cádiz in Spain. As Norway’s largest takeaway restaurant chain, McDonald’s is a substantial part of the problem in Norwegian cities – and it doesn’t help that its iconic golden arches make its packaging very noticeable. But in a...

creativereview

Hip to be square: Ogilvy creates new identity for New York Philharmonic

Ogilvy New York has created a new visual identity for the New York Philharmonic, renaming it the NY Phil as part of the organisation’s wider ambition to “create a renewed relationship between the city and its orchestra”. The logo and identity have been revamped ahead of the reopening of the orchestra’s home, David Geffen Hall, which was originally named Philharmonic...