creativereview

Get the most from any shoot location

It takes planning, vision, and research to source the perfect shoot location, but that’s only half the battle. Once you’re in there, the clock is ticking, and you must be creative and resourceful to get all the shots you need in the time available. “Finding the right location for a shoot is an art in itself,” begins Jonny Bateman, creative...

creativereview

New book charts the history of Comic-Con and the “triumph of geek culture”

“Fandom is a tribe of people,” says pop culture historian Mathew Klickstein. “Geeks, nerds, fanboys/fangirls, misfits, outsiders, weirdos — all bonding over pop culture nostalgia. People who speak a shorthand based on the singular universe built around certain niche passions. It’s more than a subculture, but rather an entire network of interconnected and often overlapping nodes of fandom.”… Source...

creativereview

Woolmark takes on synthetic fabrics in bold new ad

Titled Wear Wool Not Fossil Fuel, Woolmark’s new campaign features striking imagery to emphasise the negative impact of synthetic fabric and the crude oil used in its manufacture. Released to coincide with the September fashion weeks around the globe, creative company 20something pulls no punches in the ad, which is directed by Studio Birthplace, the directing team behind Greenpeace’s award…...