creativereview

New book charts the history of Comic-Con and the “triumph of geek culture”

“Fandom is a tribe of people,” says pop culture historian Mathew Klickstein. “Geeks, nerds, fanboys/fangirls, misfits, outsiders, weirdos — all bonding over pop culture nostalgia. People who speak a shorthand based on the singular universe built around certain niche passions. It’s more than a subculture, but rather an entire network of interconnected and often overlapping nodes of fandom.”… Source...

creativereview

Woolmark takes on synthetic fabrics in bold new ad

Titled Wear Wool Not Fossil Fuel, Woolmark’s new campaign features striking imagery to emphasise the negative impact of synthetic fabric and the crude oil used in its manufacture. Released to coincide with the September fashion weeks around the globe, creative company 20something pulls no punches in the ad, which is directed by Studio Birthplace, the directing team behind Greenpeace’s award…...

creativereview

Modern Life’s visual identity puts a different spin on insurance

Life insurance is a purchase which most people only make a couple of times in their lives. It’s a process that is further complicated by the antiquated nature of the industry, which typically relies on outdated legacy systems and unreliable manual processes. Tech startup Modern Life was founded in the hope of upending traditional approaches to life insurance. The brokerage...