There’s definite shades of the 2007 Cadbury Gorilla ad about Virgin Media’s new Highland Rider spot, created by VCCP London and directed by Jeff Low – who’s also led spots for Brewdog, Fanta, and Setapp. It features a similarly anthropomorphised animal, lovingly rendered in 3D by Untold Studios and shown whizzing through the Scottish Highlands atop a Triumph Bonneville motorbike....
Ragged Edge “embraced the ordinary” for Eager rebrand
Overblown health claims and lofty language are nowhere to be found in Ragged Edge’s update of non-refrigerated juice brand Eager. In contrast to the sweeping (and often meaningless) taglines of other drinks companies, Eager has embraced a markedly no-nonsense approach, which comes through clearly in its new visual identity. As the brand says on its website: “It’s just good juice...
An alternative history of photography
We speak to the co-founders of the Solander Collection about the process of putting together their new exhibition and book, plus why there is no ‘definitive’ creative history...
Rebranding the performing arts
Ballet companies, orchestras and theatre organisations are refreshing their image to welcome new audiences. We look at how designers are tackling this task without alienating existing followers...
Where jewellery meets art and witchcraft
Pledging to do a daily creative challenge became something of a trend during lockdown among artists and designers – perhaps because it provided structure and a focus when the rest of the world had ground to a halt. But these routine acts of making are not solely linked to the pandemic – plenty of artists have long found this process...
How should brands tap into the Indie Sleaze revival?
Our latest cultural nostalgia dive offers lessons for brands in how to navigate the merging worlds of digital and IRL, says designer Henry Holland (who was of course there first time around)...
Tyler Mitchell goes back to nature in new solo show
Tyler Mitchell has come a long way from his childhood in suburban Atlanta, Georgia. Contrary to the typical narrative of creatives, his household wasn’t filled with artists. “Nobody in my family was involved in art or anything creative. Everything was fairly practical,” he told CR in an interview in 2020. One thing that growing up in a predominantly white area...
Burberry creates a nocturnal ballet in new campaign film
Burberry’s new film opens with three people travelling home after dark, engaged in a discussion about a sci-fi movie. When their bus is intercepted, genre conventions would tell you that the sci-fi scene is about to play out in front of them – especially when a faceless, many-legged creature appears. Instead, its arrival gives way to a dance through the...
How design and brands can really impact the metaverse
Design agency DNCO discusses the role of place, design, brand, and community in the metaverse – and crucially, tries to define what it actually is...
&Walsh uses AI to create an identity for nuclear energy influencer Isodope
The rise of the social media influencer has seen the phenomenon branch into previously unimaginable areas in recent years, and we’ve slowly but surely grown accustomed to it. It’s unlikely many of us would have predicted the emergence of a nuclear energy influencer, yet that’s exactly what Isabelle Boemeke, AKA Isodope, is. As well as working as a model and...
Why customers are the best marketers
Jeph Burton and Hunter Hampton, group creative directors at Johannes Leonardo, discuss the agency’s strategy to capitalise on audiences’ social spheres...
Topshop and Topman reveal a joint new look
It’s been almost two years since the collapse of Philip Green’s Arcadia retail empire saw the demise of one of the British high street’s most iconic brands. Once a fashion mecca for teens and 20-somethings, when Topshop eventually went into administration in 2020 it couldn’t have been further from its heyday of Kate Moss collabs and London Fashion Week catwalks....

