Heading up the marketing for Essity’s femcare division, Tanja Grubner has transformed Libresse into a purpose-led brand that has helped spearhead a cultural shift in the way we talk about women’s bodies...
&Walsh references Austrian art history for its Kathrein Privatbank rebrand
Kathrein Privatbank is a private bank in Austria, aimed at helping its clients to better manage their finances and ultimately “better live their narrative”. To do so, it offers a highly personalised experience through its range of products and services. The company reached out to New York-based creative agency &Walsh to work on a rebrand that would position it as...
Digitisation is the future of artistic authenticity
Authenticity can make the difference between a multi-million-pound art investment and that same purchase being worthless. In the age of fake news, any system that can guarantee the reliability and consistency of information about an artwork can prove invaluable. A relatively new concept in the world of tech, digital twinning is even newer in the art world – in short,...
Studio Nari designs shiny new identity for ‘link in bio’ service Snipfeed
‘Link in bio’ platforms first cropped up as a way of hosting multiple links in one place, which quickly proved to be a handy workaround for the limited number of URLs that people could include in their social media bio. Since the rise of social media marketing and the online creator economy, the capabilities of ‘link in bio’ services have...
Why we should be optimistic about technology
In 2030, hybrid design studio and think tank Modem will close its doors for good – giving co-founder Bas van de Poel just eight years to figure out how design can shape a better future using technology. But he remains cheerful...
How Korean design is pioneering a new authenticity
Make, Break, Remix: The Rise of K-Style is a new book tracing the ever-evolving landscape of Korean culture – a heady mix of tradition and a newfound youth-led shedding of inhibitions...
Plaster Magazine offers an insight into Harley Weir’s world
Harley Weir is the star of the show in the stunning new issue of Plaster magazine. Now on its fifth iteration, Plaster is described as a “collectable poster magazine with each issue dedicated to a genre-defining creative”, with the concept inspired by a 70s Kung-Fu magazine that folded out into a poster. As such, Plaster combines images, essay texts, interviews,...
Base Design’s Museum of Fine Arts rebrand shows it’s “not just for the elite”
Base Design’s New York office has rebranded the Museum of Fine Arts in Boston (MFA), creating new positioning that aims to “remind all Bostonians that its spaces and collections are for everyone, not just the elite”. MFA has one of the most comprehensive arts collections in the Americas, according to Base, with works ranging from historical masterpieces to contemporary icons....
What does it mean to be a creative director?
Perhaps one of the most overused job titles around, a creative director can mean everything from a loose celebrity collab to a hands-on leader. Does the role need to be better defined?...
How R/GA is making the hybrid experiment work
We talk to R/GA London’s Rebecca Bezzina about the highs and lows of going fully flexible, and how the agency has created a hybrid and remote working environment that’s helping it to flourish...
Ronan Mckenzie on the importance of sharing knowledge
Photographer, arts space owner and fashion designer Ronan Mckenzie knows what it means to graft. She talks to us about the importance of transparency in carving a path for herself and others to follow...
Wieden+Kennedy’s Samsung spot plays on the doubts of iPhone loyalists
Apple’s iPhone is practically ubiquitous, yet many critics claim that the tech giant simply sells the same phone every year, with only minor improvements. In contrast, Samsung has at least attempted to break the mould with its novel foldable smartphones – which, after some initial teething problems, have made waves in the tech industry. Samsung’s new campaign, titled Join the...