Following the Trash Collection 2021, a campaign and initiative that spotlighted Ikea furniture which had been salvaged from the rubbish and re-sold at its second-hand stores, the Swedish retailer has announced the launch of the Life Collection 2022. In a similar spirit to last year’s initiative, this one attempts to save and repurpose old furniture that is no longer needed....
When is the right time to rebrand?
One of the toughest questions for everyone responsible for ‘the brand’, deciding when to rebrand is a delicate balancing act, says Coley Porter Bell ECD James Ramsden...
Molly Hawkins on building musical worlds
Creative director to one of the world’s biggest pop stars, Harry Styles, Molly Hawkins’ career has been forged out of building human connections, taking risks, and a commitment to the creative process...
Photofusion’s new show reveals the forgotten residents of a Norfolk town
Photofusion, a photography centre and gallery in London’s Brixton that supports emerging and mid-career artists, is currently hosting an exhibition of work by British photographer Jim A Mortram. Composed of images from his ongoing series Small Town Inertia, the show delves into over a decade worth of photographs taken by Mortram in his home of Dereham. Situated in Norfolk, the...
New branding for Gyroscope hopes to make crypto less daunting
Stability is in the name for Gyroscope, a new cryptocurrency developed by FTL Labs. Much like the device that serves as its namesake, this new ‘stablecoin’ promises to be less susceptible to environmental changes than its predecessors. Gyroscope is being marketed as the answer to the convoluted and confusing world of decentralised finance (DeFi). But with many of us already...
Behind the scenes of Don’t Hug Me I’m Scared
As the cult online series airs on Channel 4, two of its creators discuss how they did it, which puppets are the worst to work with, and using «innate dread» as inspiration...
Why Creativity Matters: How to build a successful in-house team
For the second talk in the Why Creativity Matters series we are looking at what a great in-house team looks like. While once a novelty, it has now become standard practice for brands to have in-house creative and design teams. But how do you structure these teams to benefit businesses the most? We will tackle this question, as well as...
Stephen Mai on shaking up the media landscape
From heading up marketing at Vice and Ladbible to recently founding his own media brand, Woo, Stephen Mai has made a name for himself by subverting industry norms...
What can brands learn from Patagonia
Patagonia’s founder Yvon Chouinard has given away his company to save the planet: receiving wide applause in the process. Here, Brooklyn Brothers’ head of strategy Will Sansom asks if ‘stakeholder capitalism’ is now the new brand purpose...
Roundhouse’s new identity turns the spotlight on its rich history
Housed in a Grade II listed former railway engine shed in Chalk Farm, the Roundhouse has emerged as one of London’s best-loved arts venues over the last five decades, known as much for hosting world-famous musicians as putting on theatre and spoken word events. More recently, through its youth programme, the venue has also enabled fresh creative talent to take...
London Fire Brigade launches new typeface alongside design exhibition
Designed by the Foundry Types in partnership with Studio Sutherl&, the London Fire Brigade’s new typeface looks back to the service’s lengthy history for inspiration, drawing on architecture, signage, fire engines, and the lettering seen on Victorian water pumps. The London Fire Brigade needed a typeface for certain touchpoints like its new shop and signage around its buildings… Source...
Introducing Creative Review’s new podcast: Creativity Sucks!
You might wonder why Creative Review, a magazine that has spent the last 40 years championing commercial creativity, is producing a podcast with a title like this. Naturally at CR we think creativity is vital – to business success and to help build a better society for everyone. However, it’s not easy making creative work, especially in a world where...

