The cannabis industry has changed dramatically since Breez was founded in 2015. The California-based brand has grown rapidly during this time, building up a range of premium THC and CBD-infused mints, tincture sprays and tablets. The brand’s quick expansion has brought a number of challenges with it, however, namely around its branding and communications. “These changes excelled at market… Source...
Harnessing the power of brand experience in a recession
It can be tempting for brands to halt their marketing spend in an economic downturn. Yet a better approach would be to invest in the wider brand experience, says Wolff Olins’ Wayne Deakin...
A new Chris Killip retrospective adds depth to his remarkable career
Chris Killip’s work is impassioned, urgent – but it is rarely tragic, despite the circumstances faced by many of the people he photographed, and remained close to, over the course of his life. There are images that will evoke tragedy in some audiences, but then, for Killip, it was never about audiences. The late photographer was best known for his...
Photographing the great pubs of England
If there’s one thing that most English people agree on, it’s the importance of pubs. But it’s no secret that over the last few years, such establishments have been closing in their droves thanks to everything from redevelopment to rent hikes, licensing struggles, the cost of living crisis, and more. It seems like a good time, then, to celebrate the...
A Highland cow takes to the road in Virgin Media’s new ad
There’s definite shades of the 2007 Cadbury Gorilla ad about Virgin Media’s new Highland Rider spot, created by VCCP London and directed by Jeff Low – who’s also led spots for Brewdog, Fanta, and Setapp. It features a similarly anthropomorphised animal, lovingly rendered in 3D by Untold Studios and shown whizzing through the Scottish Highlands atop a Triumph Bonneville motorbike....
Ragged Edge “embraced the ordinary” for Eager rebrand
Overblown health claims and lofty language are nowhere to be found in Ragged Edge’s update of non-refrigerated juice brand Eager. In contrast to the sweeping (and often meaningless) taglines of other drinks companies, Eager has embraced a markedly no-nonsense approach, which comes through clearly in its new visual identity. As the brand says on its website: “It’s just good juice...
An alternative history of photography
We speak to the co-founders of the Solander Collection about the process of putting together their new exhibition and book, plus why there is no ‘definitive’ creative history...
Rebranding the performing arts
Ballet companies, orchestras and theatre organisations are refreshing their image to welcome new audiences. We look at how designers are tackling this task without alienating existing followers...
Where jewellery meets art and witchcraft
Pledging to do a daily creative challenge became something of a trend during lockdown among artists and designers – perhaps because it provided structure and a focus when the rest of the world had ground to a halt. But these routine acts of making are not solely linked to the pandemic – plenty of artists have long found this process...
How should brands tap into the Indie Sleaze revival?
Our latest cultural nostalgia dive offers lessons for brands in how to navigate the merging worlds of digital and IRL, says designer Henry Holland (who was of course there first time around)...
Tyler Mitchell goes back to nature in new solo show
Tyler Mitchell has come a long way from his childhood in suburban Atlanta, Georgia. Contrary to the typical narrative of creatives, his household wasn’t filled with artists. “Nobody in my family was involved in art or anything creative. Everything was fairly practical,” he told CR in an interview in 2020. One thing that growing up in a predominantly white area...
Burberry creates a nocturnal ballet in new campaign film
Burberry’s new film opens with three people travelling home after dark, engaged in a discussion about a sci-fi movie. When their bus is intercepted, genre conventions would tell you that the sci-fi scene is about to play out in front of them – especially when a faceless, many-legged creature appears. Instead, its arrival gives way to a dance through the...

