Panóptico de Actualidad Gráfica y Visual
Australian company NRMA Insurance has joined forces with Sydney-based creative studio Bear Meets Eagle On Fire for a new national campaign. Going out across cinema and television, and alongside large-format OOH and press, the core of the campaign comprises two 60-second short films that open up a new world of storytelling for the brand. Titled Runaway and Duel, the films...
Accra-based photographer David Nana Opoku Ansah has carved out a style that is thoughtful and evocative. Here he talks about teaching himself his craft and the challenges facing African creatives...
Since graduating in 2020, Manchester-based designer Alice Fraser has forged a path in research-driven design, and in advocating for a more inclusive industry...
It came as no surprise to anyone when Collins dictionary announced that it’s word of the year for 2022 was ‘permacrisis’. With the UK on its third prime minister this year, plus a cost of living crisis, war in Ukraine, the climate disaster, and the knock-on effects of Brexit, it’s hardly been a year to savour. But you’ve got to...
A survey of 500 CMOs by Dentsu Creative will make salutary reading for agencies, but also reveals how central creativity and design are to business, says Patricia McDonald, chief strategy director at Dentsu Creative...
The Christmas ad season is no stranger to cute characters, as brands attempt to tap into consumers’ sentimental sides. John Lewis has put a festive spin on everything from baby dragons to oversized monsters over the years, while M&S’ animated version of Percy Pig proved to be one of last year’s biggest hits. This year, Lidl has entered the cute-off...
For decades, the prospect of alien contact has been fertile ground for books, films, and TV shows, not to mention the driving force behind many a conspiracy theory. Some like to think aliens would come in peace, offering help or even salvation to the human race; but many believe aliens would be more likely to invade Earth, taking its resources...
This month at Creative Review, we are talking to some of the best new talent in the industry. We begin with photographer and filmmaker Rachel Fleminger Hudson, who discusses her process, and the pressures and challenges facing young creatives...
Created by Havas London, the ad sees Buddy the Elf rock up at an Asda store to take part in a trial work shift in the run up to Christmas. Many a slapstick moment follows, as Buddy samples the Christmas food, distracts his colleagues and – of course – sings loudly over the store’s tannoy system. Creating the ad was...
Splashed across packaging or animated on social, food brands’ use of playful, abstract illustration makes a welcome change from glistening ‘food porn’ photography...
It can be hard to find the right term to describe the people who are coming up in the creative industry without it seeming patronising and diminishing. For this issue of the magazine, we’ve settled on ‘new talent’ as the way of grouping the 14 creatives that we’ve profiled within. But this isn’t ideal either, as many of those featured...
It’s been an unseasonably challenging couple of years for Christmas ads, as brands were forced to grapple with how to address the festive season in the wake of the pandemic. This year has brought little respite either, thanks to the rapidly unravelling cost of living crisis. Unsurprisingly, some retailers, such as TK Maxx, have focused on cost-saving in their Christmas...
