It looks like an energy drink and behaves like a beer, but it’s actually just mountain water. Here’s how Liquid Death built a cult-like following with its heavy metal branding...
Clémentine Schneidermann wins this year’s Taylor Wessing prize
Clémentine Schneidermann has been awarded one of the most esteemed prizes in photography, the Taylor Wessing Photographic Portrait Prize, for 2022. The photographer is known for her delightful, collaborative images made with children and teenagers in south Wales, where she is largely based. It’s also where her newly crowned series, Laundry Day, was made. The series features her neighbour, Pauline…...
How food and drinks labels are fuelling waste
We speak to Ryan McGill, founder of Two Degrees Creative, about the problem with recycling symbols on food and drinks packaging – and how design can fix it...
Totally Wired delves into the fast times of the music press
Totally Wired, published by Thames & Hudson, explores the development of the music press between the 50s and the 00s, honing in on particular genres, artists, publications, figures and events that shaped these decades. This time period saw the birth of everything from rock ‘n’ roll and punk to reggae and electronic, R&B and hip-hop – sounds and styles that...
Photographer Eli Durst visualises self-help America
Texas-based photographer Eli Durst examines suburbia and social conditions in his work, and his new book, The Four Pillars, sits firmly at the intersection of those two themes. Several years ago, Durst began to spend time with a faith-based self-help group attended by American suburbanites who had become disillusioned or directionless. The founder of that group gave a lecture which...
Celebrating The Simpsons’ influence on creativity
It feels like a moot point to say that creatives love The Simpsons; it’s a bit like revealing that lots of graphic designers like football, or cut their teeth sketching band logos in their school exercise books. But that doesn’t make it any less joyful when another project comes celebrating America’s favourite two-dimensional family and its influence. Evergreen Fantasies –...
Why Creativity Matters: The role of purpose for brands
Why Creativity Matters is a new talk series from Creative Review which aims to demonstrate the key role that creative thinking and design plays for brands and business, particularly in challenging times. Brand purpose has become an increasingly hot topic for brands over the past decade, as businesses recognise that having a strong positioning attracts loyalty from customers and can...
How vegan brands found their sense of humour
As plant-based brands have boomed, the way they’re branded and advertised has shifted from worthy to funny, sassy, and slightly surreal...
British Airways’ new campaign celebrates the myriad reasons we travel
The campaign, entitled A British Original, plays on the ‘what is the purpose of your visit?’ question travellers face on landing, delving into the stories that lie behind such a deceptively simple statement. The ads themselves are extremely minimal in design, making the copywriting the star of the show. Uncommon has written 500 individual lines for the campaign, which range...
Interview anthology End of Nowhere is ideas fuel for creatives
End of Nowhere: An Anthology of Creativity Vol. 1 was inspired, quite literally, by a lack of inspiration – brought on by the pandemic and the many other issues currently dominating the public mood – and is intended as an antidote to readers’ creative troubles. It has no sponsor, client or commercial element; it is simply a gift from Wongdoody...
Mob is on a mission to get people cooking
We speak to the media brand’s founder, Ben Lebus, about how its no frills approach to food is inspiring a new generation to get in the kitchen...
Stamma campaign calls out misconceptions around stammering
Stamma, the British Stammering Association, hopes that the new campaign will help tackle some of the damaging clichés surrounding having a stammer. Titled It’s How We Talk, the campaign features a film directed by Daniel Liakh and a series of OOH executions, photographed by David Vintiner. Overall the campaign features 17 members of the stammering community. “It was such a...