creativereview

Picture book Midwife, Wha! offers an inclusive look at birth

Jo Zasloff has been a midwife for nearly 20 years, and though she’s always welcomed the curiosity children express around birth, she found there was little “age-appropriate material” around to explain what her role involves. Existing literature was “sweet but often outdated” or centred on a very narrow view of birth, so Zasloff has teamed up with designer Claudine Eriksson...

creativereview

OpenAI leans into ‘human craft’ for debut ChatGPT brand campaign

In a bid to further cement ChatGPT’s prominent place in our everyday lives, OpenAI has released its first major campaign for the popular AI chatbot. Following a much-anticipated Super Bowl ad earlier this year, which looked to position ChatGPT as one of humanity’s greatest inventions, this latest marketing venture instead grounds itself in the day-to-day realities of users. Source...