The new campaign, which will run globally, is created by Ingo, though it shares a similar style to last year’s Bundles of Joy campaign for Burger King by BBH, which featured real photos and footage of mothers enjoying a Whopper post-birth. Here the kids are part of the campaign, with montage footage showing babies and toddlers trying to take a...
Bringing cities together through design
In a world that often feels increasingly divided, creativity still has the rare power to bring people together. Design, art and culture remind us that collaboration and conversation can bridge language, geography and politics, and that’s exactly what I wanted to explore with my latest project: a creative exchange between Manchester and Barcelona. I’ve just returned from Barcelona after curating…...
The Monthly Interview: Jim Krantz
Jim Krantz’s first book, published by Gost, traces his remarkable journey from commercial photography of the American West – most famously for Marlboro – to creating more experimental artworks...
Beak is serving up craft beer with a literary twist
Craft beer packaging has long been a playground for bold visuals and boundary-pushing graphics. From psychedelic illustrations to stripped-back typography, the humble can often acts as a tiny aluminium billboard, selling not only a drink but also an aesthetic. Yet as the space becomes saturated with increasingly elaborate artwork, some brewers are looking for new ways to stand out. Beak...
Art & Sole, the definitive sneaker culture bible, gets an update
Seventeen years after its original publication, Art & Sole returns in an expanded, updated edition, capturing the evolution of sneaker culture with the same sharp eye for artistry and design that made the first edition essential reading for sneakerheads everywhere. Author Nathan Gale began documenting sneaker design in the mid-2000s as a way to explore the intersection of contemporary art…...
Trevor Robinson on 30 years of creative resilience
The advertising icon reflects on the lessons he’s learned from setting up his agency Quiet Storm 30 years ago and what it takes to stay relevant in the industry...
Fredrik Bond directs new Inception-esque spot for Citroën
BETC Paris has once again partnered with renowned Swedish director Fredrik Bond on a new advert for Citroën. Following his 17th century-themed spot for the French automobile company last year, which focused on the newly-released ë-C3, Bond has returned for yet another off-the-wall concept. This time it’s Citroën’s latest C5 Aircross model in the limelight, and BETC and Bond have...
Eva Cremers champions the chicken nugget for McDonald’s China campaign
This year, for its annual celebration of Children’s Day, McDonald’s China has joined with London-based illustration agency Jelly and Dutch illustrator Eva Cremers on a new character-led campaign titled We Love to See You Play. Looking to target Gen Z, Gen Alpha families and older consumers who want to embrace their inner child, McDonald’s utilised Cremers’ striking visual style to...
Deluxe limited edition book tells the story of Wings
“Suddenly Wings has found its moment. We have a generational shift at work, and it’s like being transported back on a magic carpet.” So writes Paul McCartney in the foreword to Wings: The Story of a Band on the Run, a special limited-edition book packaged in a deluxe cloth-bound, screen-printed box and signed by Macca himself. For a band often...
How Buck studio manifests the value of human creativity in the age of AI
Ben Langsfeld, chief design officer at Buck, believes that while creative generation is getting easier, creative judgement is becoming more valuable – presenting an opportunity for designers and clients alike...
Crosses of Hope flag project on show at Outernet London
Over the summer in the UK, during a period of intense debate around immigration, a number of flags, including both the St George’s Cross flag and the Union Jack, began to appear on lamp-posts across villages, towns and cities. While some claimed they were intended as a show of pride and patriotism, many viewed them as a provocation. In response,...
Alfa Mist and James Rueben on turning dystopian visions into sound and ink
The producer and artist discuss their first collaboration, which extends the themes of the former’s latest album, Roulette, into a short sci-fi comic...

