Eichhof goes minimal in new visual identity

Now owned by Heineken, Eichhof has been brewing beer in the Swiss city of Lucerne for over 185 years, and still has strong links with its home region. Heineken tasked Pearlfisher with evolving the Eichhof brand and its 13 different varieties for a global market. “Eichhof is legendary in the Central Switzerland region but its current aesthetic was inconsistent and...

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How to handle the hype

Photographer Sophie Mayanne, artist Jean Jullien, and Closer&Closer agent Drew Melton discuss how to manage pushy journalists, projects that go viral overnight and the ever-faster hype cycle that young creatives face The post How to handle the hype appeared first on Creative Review....