We speak to the creatives behind Gen Z icon Lil Miquela and the first virtual influencer to age over time, Sylvia, about the process of bringing them to life – and why the virtual influencer industry needs a rethink The post The future of virtual influencers appeared first on Creative Review....
Nick Meyer on creating a project that’s close to home
The photographer talks to us about his new book The Local, a personal reckoning with the realities of his hometown in Western Massachusetts caught between affluence and poverty The post Nick Meyer on creating a project that’s close to home appeared first on Creative Review....
Aardman addresses young people’s mental health with animated films
What’s Up With Everyone features a series of animations aimed at young people, aged 17 to 24, and has been created in partnership with the same audience. They revolve around a cast of five animal characters, all in typical charming Aardman style, although tackling more serious topics than Wallace’s undying love of cheese. The studio created the campaign together with...
Leandro Assis uses his design work to express what’s important to him
“I’m always trying to see the good in things and I think that is reflected in my work,” says Brazilian art director and letterer Leandro Assis. “My lettering style is simple and bold combined with vibrant colours and the things I choose to write are always funny or positive.” Assis has been working freelance for the last few years and...
Inside ACMI’s ambitious museum design
As Melbourne’s newly revamped screen culture museum reopens, we talk to chief experience officer Seb Chan about building a multiplatform experience that straddles analogue and digital The post Inside ACMI’s ambitious museum design appeared first on Creative Review....
McDonald’s launches playful redesign of its packaging
McDonald’s has teamed up with independent design agency Pearlfisher to redesign the brand’s global packaging system. The focus is on a bold graphics system that aims to “bring a sense of joy and ease”, and uses vector style illustrations to represent different items on the fast food chain’s menu. With over 60 million touchpoints every day, the goal was to...
Ask Anna: What does data-driven business mean for creativity?
In her latest column, CR’s agony aunt Anna Higgs breaks down the benefits that data can bring to making creative work, but explains why it shouldn’t be leading all the decision-making The post Ask Anna: What does data-driven business mean for creativity? appeared first on Creative Review....
Gary Krueger’s images show the stranger side of LA
The show – hosted at Joseph Bellows Gallery – brings together work shot in the city during the 70s and 80s, with an emphasis on some of the more unusual scenes the photographer captured at the time. As you’d expect from LA, there are images of hopeful actors and performers aplenty, but there’s also some more bizarre moments recorded on...
San Francisco Symphony’s new identity brings classical music up to date
For many years, classical music has suffered from an ongoing PR problem, which portrays it as unchanging, old-world and elitist, and therefore unable to appeal to new audiences. San Francisco Symphony decided to tackle these preconceptions head on with its recent diversity- and inclusion-focused organisational overhaul, following the appointment of conductor and composer Esa-Pekka Salonen as its new music director....
Cindy Sherman embraces the art of tapestry in new show
Cindy Sherman has become one of the world’s best-known contemporary artists. Since the late 70s she has been photographing herself in a range of guises and personas often inspired by TV, film, magazines and the internet, as well as pulling references from art history. Her characters are multidimensional and often manage to be both compelling and grotesque. As photographer and...
DIA on turning typography on its head
Meg Donohoe and Mitch Paone, co-founders of the influential design company DIA, talk about why process should come before aesthetics and how using motion design in their work felt radical at the beginning The post DIA on turning typography on its head appeared first on Creative Review....
Marmite Dynamite launches with ‘exploding’ billboards
Marmite Dynamite is the latest limited edition of the nation’s favourite salty spread, following a peanut butter version that was released last year. The fiery chilli remix will be on sale in the UK for six months, at Sainsbury’s and online. To promote the new variety, ad agency adam&eveDDB has created a series of dramatic billboards, which see the lid...








