The new #painstories campaign from Libresse (known as Bodyform in the UK) delves into endometriosis, a little discussed – and often undermined – condition where tissue similar to the lining of the womb starts to grow in other places, including the ovaries and fallopian tubes, causing great pain. It affects one in ten women in the UK. Created by AMV...
Dimitris Armenakis’ short tackles overconsumption in the 21st century
Last month saw Royal College of Art MA graduate Dimitris Armenakis finally able to release his graduation film All You Can Eat in full online. Initially created in 2019, Armenakis’ film was selected for more than 40 international animation and film festivals, as well as receiving a couple of nominations. “Animation and film festivals are a great experience for filmmakers,...
Can Klarna shake up the way we shop?
Klarna’s pastel pink aesthetic and playful marketing is setting it apart from traditional finance brands – but it isn’t without its critics. As the ‘shop now, pay later’ service faces regulation, we explore how it is using creativity to try and win over consumers The post Can Klarna shake up the way we shop? appeared first on Creative Review....
How the VFX industry will thrive post-Covid
The pandemic has forced creative businesses of all kinds to totally rethink their working model: a baptism by fire that has put a new hybrid-working future to the test. When it comes to creating entertainment content, studios packed with state-of-the-art kit with eye-watering processing power suddenly had to decamp and operate remotely – without breaking stride. “Just because we’re in...
The Creative Review Humour Issue is out now!
As you will no doubt be all too aware, the world is not a very funny place at the moment. But that seems all the more reason for us to turn our attention to humour and explore what is making us laugh these days, and why. Creative Review’s February/March 2021 issue is dedicated to keeping us laughing in lockdown, and...
Nomad’s identity looks to the future of classical music
Brighton-based branding studio Baxter & Bailey has led the visual identity, creative direction, packaging and motion design for Nomad, a new contemporary classical music imprint launched by Galya Bisengalieva. The Kazakh-British violinist and leader of the London Contemporary Orchestra founded the label as a space for pushing the boundaries of contemporary classical music by weaving in technology, electronic elements and...
Are brands the new mansplainers?
Brandsplaining is a new book tackling how women are addressed and represented in marketing. We talk to the authors about the ‘femvertising’ trend and why brands mustn’t rest on their laurels The post Are brands the new mansplainers? appeared first on Creative Review....
Parallel Teeth on the art of creating animated music videos
The one-man studio of animator and illustrator Robert Wallace has created music videos and ad campaigns for an array of artists and clients. Here he tells us how he makes it work The post Parallel Teeth on the art of creating animated music videos appeared first on Creative Review....
Frankie Perez’s photo book is a raw ode to street dance culture
“I look at it as a visual love letter,” photographer and filmmaker Frankie Perez says of his new self-published book. “I wanted to create a body of work centred around the street dance culture I grew up in. To my knowledge there had never been a photo book solely dedicated to this subject matter, especially one that heavily emphasised breaking.”...
Heinz website stunt takes 57 minutes to load
Readers that remember the glory days of the modem might have assumed painfully slow loads were a thing of the past, but last week found Heinz paying tribute to its 57 varieties with an especially lengthy website wait – 57 minutes to be precise. Those with the patience to wait (and who are also based in the US) were rewarded...
The joy of friction
Most brands are on a mission to create customer experiences that are as simple and smooth as possible. Yet, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a bit of friction is a good thing The post The joy of friction appeared first on Creative Review....
How I Work: Nadia Lee Cohen
As she releases her first monograph, Nadia Lee Cohen discusses the inspiration behind her surreal images – which draw heavily on cinema and Americana – and the curious characters who frequent her photos The post How I Work: Nadia Lee Cohen appeared first on Creative Review....








