With B&Q enjoying bumper profits last year due to customers embracing DIY while stuck at home, it is now clearly hoping to repeat this trick in the gardening sector, with a new campaign focusing on its range of plants. Created by Uncommon Creative Studio, the new spot follows the agency’s Build A Life work for B&Q last summer, which emphasised...
Gavin Strange on balancing the day job with passion projects
By day, Gavin Strange works as a director and designer for Aardman Animations, and by night he operates as JamFactory, an alias which sees him indulge in his love of side projects. Here he tells us how he does it The post Gavin Strange on balancing the day job with passion projects appeared first on Creative Review....
Pentagram gives Fedrigoni a minimal new look
Established in 1888, Fedrigoni has a longstanding relationship with the creative industries. The Italian paper company’s products are used widely for everything from printing and publishing to bookbinding and packaging. The company commissioned Pentagram partner Harry Pearce to create its new global brand, bringing together its sub-brands (including recently acquired businesses such as Ritrama) and creating a new visual identity...
Do you have to suffer for your ads?
Advertising is known for its long hours culture, where creatives give their all to their clients. But does it really have to be so painful? The post Do you have to suffer for your ads? appeared first on Creative Review....
Manjit Thapp on the emotional power of illustration
Fresh from releasing her first book, we speak to Manjit Thapp about using illustration as a tool to express emotions, and how she creates her distinctive artworks using a combination of analogue and digital media The post Manjit Thapp on the emotional power of illustration appeared first on Creative Review....
Manjit Thapp on the emotional power of illustration
Fresh from releasing her first book, we speak to Manjit Thapp about using illustration as a tool to express emotions, and how she creates her distinctive artworks using a combination of analogue and digital media The post Manjit Thapp on the emotional power of illustration appeared first on Creative Review....
Hudson Christie on the playful process behind his uncanny illustrations
There is an unshakeable sense of intrigue that imbues Hudson Christie’s work. At first glance, you’d be forgiven for thinking that his playdough-inspired creations are digital renders, but delve a little deeper and it’s clear that there is more to his illustrations than meets the eye. Growing up in Canada, the illustrator describes himself as being “less athletic, more anxious”,...
Wieden + Kennedy creates an intense spot for the new F1 season
It takes over 30 seconds before you first glimpse a car in this new F1 ad. Instead, tension is built by focusing on close ups of fans, drivers and pit crews’ reactions as they are shown watching the sport. The core emotion on show is a kind of agony, which sits at odds with the new tagline for the season,...
A sleek new look for New Holland Brewing Co
The New York arm of global agency Design Bridge has created a new identity system and packaging design for New Holland Brewing Co. The brewery and beer brand is based in Michigan, specifically a small city called Holland, which some locals affectionately refer to as New Holland after the beer, as the agency found during a trip. The new identity...
The In-House Life: Ed Morris, AB InBev
In the latest article in our series exploring how working life differs for creatives at in-house agencies, we hear from Ed Morris, ECD at draftLine Europe, the in-house agency for brewer AB InBev The post The In-House Life: Ed Morris, AB InBev appeared first on Creative Review....
Morcos Key’s community-based approach to design
The Brooklyn studio examines ideas around community and identity through its design practice. We talk to founders Wael Morcos and Jon Key about finding their way in New York, the role of identity in their work and the Arabic type renaissance The post Morcos Key’s community-based approach to design appeared first on Creative Review....
JR explores the concept of age in new children’s book
Back in 2011, French artist JR launched his Inside Out project, inspired by his series of large-scale portraits that are pasted in the street. To allow members of the public to do their own pastings, they are encouraged to send in a portrait, shot in black and white, which is then printed in large format and sent back to them...






