McDonald’s has teamed up with independent design agency Pearlfisher to redesign the brand’s global packaging system. The focus is on a bold graphics system that aims to “bring a sense of joy and ease”, and uses vector style illustrations to represent different items on the fast food chain’s menu. With over 60 million touchpoints every day, the goal was to...
Ask Anna: What does data-driven business mean for creativity?
In her latest column, CR’s agony aunt Anna Higgs breaks down the benefits that data can bring to making creative work, but explains why it shouldn’t be leading all the decision-making The post Ask Anna: What does data-driven business mean for creativity? appeared first on Creative Review....
Gary Krueger’s images show the stranger side of LA
The show – hosted at Joseph Bellows Gallery – brings together work shot in the city during the 70s and 80s, with an emphasis on some of the more unusual scenes the photographer captured at the time. As you’d expect from LA, there are images of hopeful actors and performers aplenty, but there’s also some more bizarre moments recorded on...
San Francisco Symphony’s new identity brings classical music up to date
For many years, classical music has suffered from an ongoing PR problem, which portrays it as unchanging, old-world and elitist, and therefore unable to appeal to new audiences. San Francisco Symphony decided to tackle these preconceptions head on with its recent diversity- and inclusion-focused organisational overhaul, following the appointment of conductor and composer Esa-Pekka Salonen as its new music director....
Cindy Sherman embraces the art of tapestry in new show
Cindy Sherman has become one of the world’s best-known contemporary artists. Since the late 70s she has been photographing herself in a range of guises and personas often inspired by TV, film, magazines and the internet, as well as pulling references from art history. Her characters are multidimensional and often manage to be both compelling and grotesque. As photographer and...
DIA on turning typography on its head
Meg Donohoe and Mitch Paone, co-founders of the influential design company DIA, talk about why process should come before aesthetics and how using motion design in their work felt radical at the beginning The post DIA on turning typography on its head appeared first on Creative Review....
Marmite Dynamite launches with ‘exploding’ billboards
Marmite Dynamite is the latest limited edition of the nation’s favourite salty spread, following a peanut butter version that was released last year. The fiery chilli remix will be on sale in the UK for six months, at Sainsbury’s and online. To promote the new variety, ad agency adam&eveDDB has created a series of dramatic billboards, which see the lid...
The In-House Life: Emma Perkins, Lego
Creatives moving to in-house agencies is a continuing trend in advertising and marketing. Here we hear from Emma Perkins, head of Lego Agency EMEA, about the pros and cons she has found from moving client-side The post The In-House Life: Emma Perkins, Lego appeared first on Creative Review....
Habito releases an erotic novel to coincide with Valentine’s Day
The online mortgage company Habito has built a reputation for doing things differently, using surreal imagery in both its branding and its advertising which sets it apart from the stuffy, corporate image we might typically have of the finance sector. But nobody could have quite have seen its latest communication coming. Created by Uncommon Creative Studio just in time for...
Habito releases an erotic novel to coincide with Valentine’s Day
The online mortgage company Habito has built a reputation for doing things differently, using surreal imagery in both its branding and its advertising which sets it apart from the stuffy, corporate image we might typically have of the finance sector. But nobody could have quite have seen its latest communication coming. Created by Uncommon Creative Studio just in time for...
Habito releases an erotic novel to coincide with Valentine’s Day
The online mortgage company Habito has built a reputation for doing things differently, using surreal imagery in both its branding and its advertising which sets it apart from the stuffy, corporate image we might typically have of the finance sector. But nobody could have quite have seen its latest communication coming. Created by Uncommon Creative Studio just in time for...
Habito releases an erotic novel to coincide with Valentine’s Day
The online mortgage company Habito has built a reputation for doing things differently, using surreal imagery in both its branding and its advertising which sets it apart from the stuffy, corporate image we might typically have of the finance sector. But nobody could have quite have seen its latest communication coming. Created by Uncommon Creative Studio just in time for...






