creativereview

How Smiley can inject emotion into a brand

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...

creativereview

How Smiley can inject emotion into a brand

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...

creativereview

How Smiley can inject emotion into a brand

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...

How Smiley can inject emotion into a brand

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...

National Museums Liverpool unveils waveform-inspired branding

National Museums Liverpool has unveiled an updated visual identity designed to bring together its various institutions, which under the previous disparate branding left visitors unaware that the venues were all part of the museum group. The new branding by design agency SomeOne covers seven of the city’s museums: Museum of Liverpool, World Museum, International Slavery Museum, Maritime Museum, Walker Art...

creativereview

A change at the top

Those leading ad agencies today are taking increasingly unconventional paths to the top and often emerging via the worlds of design and film. It is a change for the better, says our advertising correspondent Ben Kay The post A change at the top appeared first on Creative Review....