FIFA 21 launches Channel 4 Diversity in Advertising campaign

The latest ad to be created as part of Channel 4’s annual Diversity in Advertising Award, which sees the winning campaign granted £1m of commercial airtime funding, has been released. This time, entrants were requested to pitch campaigns focused on the authentic representation of UK Black, Asian and Minority Ethnic Groups within TV advertising, which was found to be universally...

Suncorp’s new campaign addresses Australia’s extreme weather problem

As Australia battles record numbers of floods, cyclones and destructive bushfires, the country’s problem with extreme weather is becoming increasingly urgent. While natural disasters have long been a sticking point when it comes to getting insurance in countries around the world, providers in Australia are beginning to approach things differently. Last year, the CR Annual featured NRMA Insurance’s Safety Hub,...

Head to the Design Museum for your weekly shop

As museums in England tentatively await their reopening in May, the Design Museum in London is gaining a head start by launching Supermarket, an installation-cum-store stocked with beautifully designed essential goods. The product packaging features the work of ten emerging artists, from the painterly aesthetic of Charlotte Edey and Holly Warburton to Kentaro Okwara’s bold illustrations. Visitors can pick up...