How to push VFX boundaries under pressure

Whether it’s thrilling movie fans with the latest VFX techniques or blowing gamers’ minds with immersive ua-real graphics, studios at the cutting-edge of entertainment must stay on the front foot to meet the demands of an industry that’s constantly hungry for more. And as the technology we use to consume that entertainment continues to improve exponentially, every new experience in...

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An oral history of the Old Spice ads

First launched in 2010, Wieden + Kennedy Portland’s shirtless one-shot ads for P&G brand Old Spice turned heads and spawned a cascade of spinoffs. We retrace how the ads were made with the creatives as well as The Man himself, Isaiah Mustafa The post An oral history of the Old Spice ads appeared first on Creative Review....

Animator Anna Mantzaris on the gender bias in her industry

Global Women New Zealand‘s campaign for this year’s International Women’s Day saw the platform highlight the ‘motherhood penalty’ in a short animation directed by Passion Pictures director Anna Mantzaris with Saatchi & Saatchi New Zealand. The film builds on the concept of the director’s 2019 short film Enough and sees humorous workplace-based sabotage play out to illustrate there is almost...

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How fashion found its funny side

Fashion is often perceived to be a serious business, but a wave of brands and creatives are tapping into their sense of humour for ad campaigns and visual communications. We explore what has prompted the industry’s changing tastes The post How fashion found its funny side appeared first on Creative Review....