Founded in 2019 by Sam Franklin, Theo Margolius and Xav Kearney – all of whom previously worked at estate agency Nested – Otta offers a decidedly different take on the drudgery of job hunting. Rather than displaying users long lists of jobs, it tailors recommendations according to what people are actually searching for – taking into account desired salary, size...
Radio 2 becomes one of the family in quirky new campaign
Produced by BBC Creative and directed by Max Siedentopf, the campaign is a response to soaring radio listening figures across the board – which have been enormously boosted by lockdown. A Rajar report from May 2020 showed that commercial radio hit a record 36.3 million average weekly listeners in the first three months of 2020. And in November last year,...
How to push VFX boundaries under pressure
Whether it’s thrilling movie fans with the latest VFX techniques or blowing gamers’ minds with immersive ua-real graphics, studios at the cutting-edge of entertainment must stay on the front foot to meet the demands of an industry that’s constantly hungry for more. And as the technology we use to consume that entertainment continues to improve exponentially, every new experience in...
New ad The Hiring Chain shows the wider benefits of inclusive hiring
Created by New York-based agency Small for Italian charity CoorDown, the ad is a whimsical tale which opens by showing a bakery hiring a young woman with Down syndrome. When customers to the store witness her skills, it sets off a series of positive actions by other local companies. The film aims to raise awareness of the barriers and prejudices...
An oral history of the Old Spice ads
First launched in 2010, Wieden + Kennedy Portland’s shirtless one-shot ads for P&G brand Old Spice turned heads and spawned a cascade of spinoffs. We retrace how the ads were made with the creatives as well as The Man himself, Isaiah Mustafa The post An oral history of the Old Spice ads appeared first on Creative Review....
Nick Dahlen’s vibrant artworks play with shape and shadow
The shapes in Nick Dahlen’s creations are strong yet supple, with satisfying bends and curves accentuated by thick, dense shadows. His textures have the smudgy quality of early airbrushed art, in what appears to be a trace of his past dabbling in graffiti. There’s also a sense of rhythm to Dahlen’s artworks, which possibly explains why he’s earned a range...
Studio DBD reveals a jaunty identity for Manchester’s Where There’s a Well
Studio DBD founder Dave Sedgwick came up with the name for the eatery – which is located in Prestwich – after delving into historic maps of the area and discovering it was once home to a water well. He says it’s also a gentle nod to the challenges of setting up a new business in the midst of Covid. Sedgwick...
Animator Anna Mantzaris on the gender bias in her industry
Global Women New Zealand‘s campaign for this year’s International Women’s Day saw the platform highlight the ‘motherhood penalty’ in a short animation directed by Passion Pictures director Anna Mantzaris with Saatchi & Saatchi New Zealand. The film builds on the concept of the director’s 2019 short film Enough and sees humorous workplace-based sabotage play out to illustrate there is almost...
Tackling graphic design’s relationship with race
In new book The Design of Race, Peter Fine discusses how technology, graphic design, typography and photography have all influenced ideas of race in America The post Tackling graphic design’s relationship with race appeared first on Creative Review....
Morten Morland on satirising the news
Morten Morland has sketched the political landscape for almost 20 years. Here he discusses what’s changed in cartooning in that time, and why it’s important to send up all politicians equally The post Morten Morland on satirising the news appeared first on Creative Review....
Alex Merto on his less is more approach to book cover design
New York-based designer Alex Merto says he got into graphic design by accident. Deeming himself a failed student in high school without a “clear path to anywhere”, he spent a lot of time making music in various bands and designing album art along the way. He eventually moved from California to New York to study at the School of Visual...
How fashion found its funny side
Fashion is often perceived to be a serious business, but a wave of brands and creatives are tapping into their sense of humour for ad campaigns and visual communications. We explore what has prompted the industry’s changing tastes The post How fashion found its funny side appeared first on Creative Review....