While objects designed with the intention of entertaining children have been around since ancient history, it was only with the rise of industrial mass production in the 20th century that toys as we know them today began to emerge. European manufacturers dominated the toy market in the early 1900s, with Germany in particular supplying the US market with the bulk...
The changing face of the car industry
The car sector is going through a period of enormous change – in everything from product design to branding. Here, Patrick Burgoyne explores the wonders of a battery-powered future The post The changing face of the car industry appeared first on Creative Review....
Work Will Set You Free is a carefully orchestrated glimpse of North Korean life
The Hong Kong-based artist Ted Lau took his first trip to Pyongyang and the surrounding countryside in 2019, having grown up with regular headlines about the country’s missile tests, and keen to explore the less reported side of life in North Korea. His Work Will Set You Free series of images captures the strangely retro-futuristic architecture of the capital, which...
A new film wants to make people angry about period poverty
The lack of access to period products, known as period poverty, has come into sharper focus in the UK. Last year, Scotland became the first country in the world to make period products free to anyone who needs them and the UK ditched the ‘tampon tax’ in January. However, the picture remains bleak on a national and global scale particularly...
In praise of hybrid creativity
We may have talked about the benefits of the creative polymath for centuries, yet most agencies keep their talent frustratingly siloed, says Wayne Deakin, ECD, EMEA at Huge. And it’s to the detriment of what brands need today The post In praise of hybrid creativity appeared first on Creative Review....
Japanese publisher Kodansha rebrands for the first time in 112 years
The Tokyo-based publisher Kodansha owns several literary and manga magazines, and first published much-loved manga series Akira in the early 1980s. It also released some of Haruki Murakami’s earliest novels, as well as manga series Attack on Titan, which was published in 31 serialised volumes, 100 million copies of which have been issued. The new identity and logo is Kodansha’s...
How Aldi became Britain’s funniest supermarket
The social media sensation #FreeCuthbert is the latest example of how Aldi has used wit to appeal to customers and break through in a very crowded market. We speak to its long-time creative agency McCann Manchester about how the brand nails its relatable sense of humour The post How Aldi became Britain’s funniest supermarket appeared first on Creative Review....
Scott Gallagher captures Northern Ireland’s murals for its centenary
“Having been based between London and Belfast for the past few years, shooting in Northern Ireland has always felt instinctual,” says photographer Scott Gallagher. “I think when you move away from your hometown and you go back, you see the place differently and it’s natural that you want to champion where you’re from.” Today marks Northern Ireland’s centenary, a date...
Tristan Bagot on creating absorbing digital experiences
Digital designer and coder Tristan Bagot creates digital platforms that are both engaging and memorable. He talks about his recent projects and the benefits of sitting across both design and development The post Tristan Bagot on creating absorbing digital experiences appeared first on Creative Review....
New Extra gum ad celebrates the joy of life post-lockdown
Finding things to poke fun at in the middle of a pandemic is no small task, but in the last 12 months we’ve seen brands and ad agencies rise to the challenge admirably. The latest is Extra Gum, which has released a TV campaign, created by Chicago agency Energy BBDO, that riffs on all the things that have made lockdown...
Formula E looks to inspire change in epic new ad
Since its inception in 2014, electric-powered motor racing brand Formula E has struggled to attract motorsport enthusiasts to the same extent as its F1 counterpart. Its 2018 rebrand by Prophet looked to combat this problem, focusing on the unique proposition of its races taking place on the streets of the world’s major cities. To mark its first season as an...
Introducing Naked Bits’ curated line of naughty jigsaw puzzles
Alongside other solitary indoor pastimes such as reading and boxset-binging, the humble jigsaw puzzle has been booming during lockdown. With their focus on eye-catching colours and aesthetically-pleasing backdrops, emerging puzzle brands such as Jiggy, Whiled and Piecework have pulled off what would have been deemed impossible pre-pandemic: making the puzzle cool once again. Another of this new breed of puzzle...









