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How to handle the hype

Photographer Sophie Mayanne, artist Jean Jullien, and Closer&Closer agent Drew Melton discuss how to manage pushy journalists, projects that go viral overnight and the ever-faster hype cycle that young creatives face The post How to handle the hype appeared first on Creative Review....

Renault unveils a new op art-style logo

Three-dimensional logos might work perfectly on car hoods, but plenty of automotive brands have discovered that doesn’t translate so well online. Companies including Volkswagen, Mini and Nissan have all flatified their symbols in recent years, and it’s not hard to see why. Renault is the latest to join the bunch, overhauling its existing 3D diamond – which dates back to...

Anti-Slavery Australia launches the world’s first shop to “sell human beings”

Human Mart promo image. All images: Cocogun and the Glue Society Creative agency Cocogun and art and director collective the Glue Society have collaborated with Anti-Slavery Australia (ASA) to create Human Mart – the world’s first supermarket to “sell human beings”.  According to the campaign, around 15,000 people are being kept in slave-like conditions in Australia today, often used as...

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Leading Shakespeare into the digital forest

In the wake of a new virtual and digital interpretation of A Midsummer Night’s Dream by the RSC and Marshmallow Laser Feast, director Robin McNicholas discusses the challenges of recreating theatre magic in a game engine and the immersive future that awaits us all The post Leading Shakespeare into the digital forest appeared first on Creative Review....

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Ocado goes purple in new visual identity

One time the butt of jokes that its sole purpose was to supply middle-class Londoners with the latest pretentious food items, Ocado’s business has undergone a huge transformation in recent years. The online grocery delivery pioneer has emerged as one of the clear winners of the pandemic. It is now the world’s largest dedicated online supermarket with over 625,000 active...

Ocado goes purple in new visual identity

One time the butt of jokes that its sole purpose was to supply middle-class Londoners with the latest pretentious food items, Ocado’s business has undergone a huge transformation in recent years. The online grocery delivery pioneer has emerged as one of the clear winners of the pandemic. It is now the world’s largest dedicated online supermarket with over 625,000 active...

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Confessions of a former Trump designer

As the founder of social impact agency Smakk, Katie Klencheski’s mission feels a million miles away from the Trump Hotels brand that she helped establish in the early noughties. She discusses how the experience taught her the importance of practicing what you preach The post Confessions of a former Trump designer appeared first on Creative Review....