Korean illustrator Younsik Woo’s passion for storytelling led her to specialising in animation at university, while also working on cartoons on the side. “I didn’t put too much in illustration at first. But there was a time when I couldn’t move forward with a story I was supposed to publish,” she tells CR. “I drew illustrations to relieve stress. Ironically...
Pinterest unveils an eccentric new brand identity
Brands seem to have a taste for collage at the moment, but the technique feels particularly well suited to Pinterest, which has embedded the art style in its new visual identity. The platform is used for finding inspiration, sharing imagery and creating digital mood boards, lending itself to the cut and paste aesthetic that underpins the new look. Led by...
Matter is the latest digital symbol set to become ubiquitous
One of the challenges facing both consumers and developers in the burgeoning Internet of Things market is confusion about whether, when you buy a new device, it will work successfully with your other products. To resolve this problem, over 180 companies working in the IoT space – including massive hitters such as Apple, Samsung, Google and Amazon – have come...
KFC’s latest campaign shows fans experiencing chicken bliss
KFC’s latest set of posters follows last year’s ill-fated campaign marking the return of the brand’s Finger Lickin’ Good slogan, which was swiftly pulled after the arrival of the coronavirus pandemic. As with those posters, the new set opts for bold and simple photography and minimal text, this time focusing on the passion biting into a piece of KFC chicken...
John Hegarty on advertising’s automated future
We speak to the adland legend about his new gig as chairman of AI recruitment company Genie, plus how he thinks the industry will need to adapt post-Covid The post John Hegarty on advertising’s automated future appeared first on Creative Review....
John Hegarty on advertising’s automated future
We speak to the adland legend about his new gig as chairman of AI recruitment company Genie, plus how he thinks the industry will need to adapt post-Covid The post John Hegarty on advertising’s automated future appeared first on Creative Review....
The jetlagged designer
Our design correspondent, Daniel Benneworth-Gray, may not have been able to travel anywhere lately, but that doesn’t mean our ‘new normal’ isn’t keeping him awake at night The post The jetlagged designer appeared first on Creative Review....
P&G Olympics ads emphasise the power of love and fair play
There are two hero commercials released as part of the campaign, both of which tug at the heartstrings as they go under the lid about what it means to be a great athlete. The spots continue P&G’s long-running message about the role that parents, especially mothers, play in creating great sports stars, with one looking at bullying in sports and...
How Xbox is getting accessibility right
From releasing its adaptive controller to tackling loneliness in older people, Xbox has proved how much creative scope there is for brands that commit to accessibility The post How Xbox is getting accessibility right appeared first on Creative Review....
How Anthony Nolan embraced digital during Covid-19
When the pandemic took hold last year, the stem cell charity had to adapt quickly. We explore how using digital channels paved the way to new donors and communities The post How Anthony Nolan embraced digital during Covid-19 appeared first on Creative Review....
Michal Chelbin’s tender portraits capture teens in uniform
How to Dance the Waltz is a five-year project that explores the connection between youth, uniforms and dress codes. Photographer Michal Chelbin wanted to unpick the heightened traditional gender roles that come with certain uniforms and the air of performance forced upon them. The project sees Chelbin travel around the world to places such as military boarding schools in Ukraine, Seville’s...
New Nike ad celebrates being rubbish at sport
Gone are the earnest voiceovers and the gripping tales of winning against the odds. Instead, the tone of the latest commercial from Nike is, well, kind of kooky. Titled Play New, the spot is the first piece of work in a larger campaign which aims to find “joy in movement, play and competition”. While it features big name athletes including...






