The cassette tape changed our relationship with music in ways that are still playing out today. Here, Massive Music’s Marijn Roozemond reflects on how it opened up our ways of listening to, making and sharing the songs we love, plus what brands can learn from this The post Ode to the cassette: a mixtape of emotions appeared first on Creative...
Ode to the cassette: a mixtape of emotions
The cassette tape changed our relationship with music in ways that are still playing out today. Here, Massive Music’s Marijn Roozemond reflects on how it opened up our ways of listening to, making and sharing the songs we love, plus what brands can learn from this The post Ode to the cassette: a mixtape of emotions appeared first on Creative...
Ode to the cassette: a mixtape of emotions
The cassette tape changed our relationship with music in ways that are still playing out today. Here, Massive Music’s Marijn Roozemond reflects on how it opened up our ways of listening to, making and sharing the songs we love, plus what brands can learn from this The post Ode to the cassette: a mixtape of emotions appeared first on Creative...
Ode to the cassette: a mixtape of emotions
The cassette tape changed our relationship with music in ways that are still playing out today. Here, Massive Music’s Marijn Roozemond reflects on how it opened up our ways of listening to, making and sharing the songs we love, plus what brands can learn from this The post Ode to the cassette: a mixtape of emotions appeared first on Creative...
Ode to the cassette: a mixtape of emotions
The cassette tape changed our relationship with music in ways that are still playing out today. Here, MassiveMusic’s Marijn Roozemond reflects on how it opened up our ways of listening to, making, and sharing the songs we love, plus what brands can learn from this The post Ode to the cassette: a mixtape of emotions appeared first on Creative Review....
Ad campaign aims to raise awareness of the impact of the pandemic on NHS staff
While the pandemic has affected everyone in society in a myriad of ways, it is clear that some sectors of the workforce have been more directly impacted than others, with NHS workers at the top of the list. We may have clapped for the carers and dubbed them superheroes, but, as this ad highlights, after over a year dealing directly...
Qianhui Yu’s sugar-coated animations come with a serious message
It’s hard to tear your eyes away from Qianhui Yu’s alluring animations. Since graduating from the Royal College of Art last year, the animation director, illustrator and visual designer has developed a knack for creating candy-coloured worlds and populating them with intriguing characters. Born and raised in China, Yu loved to draw as a child. It was while studying new...
How to create a charity
The people behind suicide prevention charity CALM are launching a new helpline aimed at supporting women and girls. We look at how it’s been devised and what the service is doing differently The post How to create a charity appeared first on Creative Review....
New B&Q ad underlines the hope that comes with Spring
With B&Q enjoying bumper profits last year due to customers embracing DIY while stuck at home, it is now clearly hoping to repeat this trick in the gardening sector, with a new campaign focusing on its range of plants. Created by Uncommon Creative Studio, the new spot follows the agency’s Build A Life work for B&Q last summer, which emphasised...
Gavin Strange on balancing the day job with passion projects
By day, Gavin Strange works as a director and designer for Aardman Animations, and by night he operates as JamFactory, an alias which sees him indulge in his love of side projects. Here he tells us how he does it The post Gavin Strange on balancing the day job with passion projects appeared first on Creative Review....
Pentagram gives Fedrigoni a minimal new look
Established in 1888, Fedrigoni has a longstanding relationship with the creative industries. The Italian paper company’s products are used widely for everything from printing and publishing to bookbinding and packaging. The company commissioned Pentagram partner Harry Pearce to create its new global brand, bringing together its sub-brands (including recently acquired businesses such as Ritrama) and creating a new visual identity...
Do you have to suffer for your ads?
Advertising is known for its long hours culture, where creatives give their all to their clients. But does it really have to be so painful? The post Do you have to suffer for your ads? appeared first on Creative Review....