Why your brand needs an EQ boost

The Smiley Company has enjoyed a fascinating evolution. Over the past five decades, it has grown from a powerful symbol of happiness and optimism into a rich visual language that can build emotional connections between people all over the world. As we discussed in our article exploring 50 years of the Smiley brand, this evolution began in the 1990s when...

The design legacy of 2 Tone

The exhibition offers a deep dive into the legacy of 2 Tone, and its significance as both a musical and political force in the late 70s and early 80s. What’s also evident throughout is the coherence of 2 Tone’s design, from its logos to its distinctive black-and-white chequered branding to the clothing worn by both the bands and their fans....