Striking poster campaign introduces Coca-Cola Real Magic tagline

Described as the ‘hug’ logo, the new wraparound appearance of the identity was inspired by its positioning on packaging including cans and bottles. The new campaign was created by Wieden + Kennedy London with KnownUnknown, a global network of independent talent, brought in by Coke to craft the visual look, including all photography, animations and illustrations. It is part of...

Oliver Jeffers’ latest book is a twist on the classic ghost story

All images: There’s a Ghost in this House, Oliver Jeffers. Published by HarperCollins Having sold over 14 million copies of his books worldwide, illustrator and author Oliver Jeffers has become celebrated for his imaginative takes on the humble children’s picture book. For his latest adventure, Jeffers has released his most creative title yet with the spookily well-timed, There’s a Ghost...

Spintank has designed a slick bike motif for Lyon’s new cycling routes

Opened in September this year, the new 250km network – which will comprise 12 routes by 2026 – promises Lyon residents a safer set of cycle lanes, and is named, says Spintank president Nicolas Vanbremeersch, to suggest “a sense of status and importance within the public space”. The paths are separated from roads and pavements, intended to connect key destinations...