The eyewear brand has found favour among young people thanks to its refreshing tone and image. Creative director Ruud de Bruin talks to us about showcasing its offering through a creative lens The post How Ace & Tate shook up the eyewear category appeared first on Creative Review....
Lily Kong’s postcards depict random tales of loneliness
Kong, who’s based in London and has made work for Ace & Tate and adidas, began the project back in March, with the aim of sharing intimate stories and helping people to connect with others. She started asking people for their stories of loneliness, and then illustrating them on blank postcards – which turn over to reveal a handwritten version...
Lily Kong’s postcards depict random tales of loneliness
Kong, who’s based in London and has made work for Ace & Tate and adidas, began the project back in March, with the aim of sharing intimate stories and helping people to connect with others. She started asking people for their stories of loneliness, and then illustrating them on blank postcards – which turn over to reveal a handwritten version...
Lily Kong’s postcards depict random tales of loneliness
Kong, who’s based in London and has made work for Ace & Tate and adidas, began the project back in March, with the aim of sharing intimate stories and helping people to connect with others. She started asking people for their stories of loneliness, and then illustrating them on blank postcards – which turn over to reveal a handwritten version...
Lily Kong’s postcards depict random tales of loneliness
Kong, who’s based in London and has made work for Ace & Tate and adidas, began the project back in March, with the aim of sharing intimate stories and helping people to connect with others. She started asking people for their stories of loneliness, and then illustrating them on blank postcards – which turn over to reveal a handwritten version...
Lily Kong’s postcards depict random tales of loneliness
Kong, who’s based in London and has made work for Ace & Tate and adidas, began the project back in March, with the aim of sharing intimate stories and helping people to connect with others. She started asking people for their stories of loneliness, and then illustrating them on blank postcards – which turn over to reveal a handwritten version...
Lily Kong’s postcards depict random tales of loneliness
Kong, who’s based in London and has made work for Ace & Tate and adidas, began the project back in March, with the aim of sharing intimate stories and helping people to connect with others. She started asking people for their stories of loneliness, and then illustrating them on blank postcards – which turn over to reveal a handwritten version...
Documentary Untethered explores the story of blind sprinter David Brown
As events in the Tokyo Olympics and elsewhere in sport have shown in the past year, athletes are much more than simply the performance that they give on the day of competition. They come with back stories and personal lives which they carry with them – which may be the reason they have been able to achieve sporting greatness, but...
The case for radical popularism in advertising
The advertising industry turns its nose up at popular creative approaches such as jingles or celebrities in favour of ‘brave originality’. But, asks Ben Kay, is it shooting itself in the foot? The post The case for radical popularism in advertising appeared first on Creative Review....
BrewDog’s new ad is all about making beer for the many
It’s been a difficult few months for BrewDog. In June, more than 250 former staff penned an open letter titled ‘Punks with Purpose’ accusing it of a “toxic attitude” and creating an internal “culture of fear”, as well as using “lies, hypocrisy and deceit” in order to generate positive PR. With the brand’s first campaign under new brand and marketing...
BrewDog’s new ad is all about making beer for the many
It’s been a difficult few months for BrewDog. In June, more than 250 former staff penned an open letter titled ‘Punks with Purpose’ accusing it of a “toxic attitude” and creating an internal “culture of fear”, as well as using “lies, hypocrisy and deceit” in order to generate positive PR. With the brand’s first campaign under new brand and marketing...
BrewDog’s new ad is all about making beer for the many
It’s been a difficult few months for BrewDog. In June, more than 250 former staff penned an open letter titled ‘Punks with Purpose’ accusing it of a “toxic attitude” and creating an internal “culture of fear”, as well as using “lies, hypocrisy and deceit” in order to generate positive PR. With the brand’s first campaign under new brand and marketing...



