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Demographics be damned!

Why do so many brands and designers still assume older people are all penniless pensioners or ailing retirees – and why isn’t this changing faster? CR investigates the huge missed opportunity of the over-50s market The post Demographics be damned! appeared first on Creative Review....

Why collaboration will drive our next creative renaissance

If there was one take-out from Adobe MAX 2021, it was the critical role that collaboration plays in the creative process. Headline speakers from a diverse range of disciplines touched on the influential part that collaborators have played in their lives – empowering them, challenging them, and driving their work to new heights. According to Adobe’s Chief Product Officer Scott...