In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...
How Smiley can inject emotion into a brand
In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...
How Smiley can inject emotion into a brand
In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...
How Foundation empowers creatives to make money
As part of our series on creative businesses set up during the pandemic, we speak to Foundation, the auction platform for digital art and NFTs about how their digital-first approach is working for them The post How Foundation empowers creatives to make money appeared first on Creative Review....
Enter the weird and wonderful world of Robert Strange
Animator and director Robert Strange realised he had a talent for the moving image after making music videos for bands he was playing in. “I’ve always loved music videos, so after trying to be an actor and a guitarist for years I realised it was way more fun to do something you’re actually good at,” Strange tells CR. “I made...
Exposure: Guy Bolongaro
In her latest Exposure column, Gem Fletcher profiles photographer and social worker Guy Bolongaro, who balances his two disciplines to shine a light on the complexities of everyday life The post Exposure: Guy Bolongaro appeared first on Creative Review....
Jump on 25 years of making motion graphics
Jump is responsible for the titles of some of the UK’s biggest TV entertainment and sports programmes. Here two of its co-founders look back on a turbulent 25 years in the industry, and what it takes to make a successful creative business The post Jump on 25 years of making motion graphics appeared first on Creative Review....
Jump on 25 years of making motion graphics
Jump is responsible for the titles of some of the UK’s biggest TV entertainment and sports programmes. Here two of its co-founders look back on a turbulent 25 years in the industry, and what it takes to make a successful creative business The post Jump on 25 years of making motion graphics appeared first on Creative Review....
Weavers Factory awards print prize to MMU grads
The Weavers Factory, a gallery based in Greater Manchester, worked with MMU to compile a shortlist of 15 students from the course for its annual print prize. Five have been chosen as winners: Lucy Morris, Sam Wagstaff, William Dobbs, Caitlan Hargreaves, and Dylan Woodall. As part of the prize, the gallery founders – Julian Bovis and Nigel Durkan – will...
National Museums Liverpool unveils waveform-inspired branding
National Museums Liverpool has unveiled an updated visual identity designed to bring together its various institutions, which under the previous disparate branding left visitors unaware that the venues were all part of the museum group. The new branding by design agency SomeOne covers seven of the city’s museums: Museum of Liverpool, World Museum, International Slavery Museum, Maritime Museum, Walker Art...
A change at the top
Those leading ad agencies today are taking increasingly unconventional paths to the top and often emerging via the worlds of design and film. It is a change for the better, says our advertising correspondent Ben Kay The post A change at the top appeared first on Creative Review....
How automation could help make you a better creative
Creative thinking is fast becoming one of the most valuable attributes that businesses look for in their workforce, according to Linkedin. The company’s 2021 Workplace Learning Report, which highlights data from more than 660 million professionals and 20 million jobs, recently revealed that creativity is the most in-demand soft skill for the second consecutive year. While it’s clear that creativity...