KesselsKramer has covered LA hotel citizenM with portraits of local people

It’s the latest effort in a long-running series of portrait projects by KesselsKramer, commissioned to mark the launch of new citizenM hotels in cities across the world. Previous editions have included the “misfits and mavericks” of New York photographed by Christelle de Castro and exhibited in the windows of the citizenM Bowery, and ‘royal’ portraits of hotel guests – wearing...

creativereview

VanMoof’s new ad encourages us to ride our way out of the rat race

Shot by director Paul Guesebroek, VanMoof’s new commercial ad arrives at an interesting juncture, as customers increasingly turn to healthier, greener modes of transport to get around town. The spot certainly paints a damning picture of city life – showing people stuck in sweaty, anger-inducing traffic gridlocks. To ram the point home, they are all shown moving backwards, while our...

creativereview

VanMoof’s new ad encourages us to ride our way out of the rat race

Shot by director Paul Guesebroek, VanMoof’s new commercial ad arrives at an interesting juncture, as customers increasingly turn to healthier, greener modes of transport to get around town. The spot certainly paints a damning picture of city life – showing people stuck in sweaty, anger-inducing traffic gridlocks. To ram the point home, they are all shown moving backwards, while our...

creativereview

VanMoof’s new ad encourages us to ride our way out of the rat race

Shot by director Paul Guesebroek, VanMoof’s new commercial ad arrives at an interesting juncture, as customers increasingly turn to healthier, greener modes of transport to get around town. The spot certainly paints a damning picture of city life – showing people stuck in sweaty, anger-inducing traffic gridlocks. To ram the point home, they are all shown moving backwards, while our...

creativereview

VanMoof’s new ad encourages us to ride our way out of the rat race

Shot by director Paul Guesebroek, VanMoof’s new commercial ad arrives at an interesting juncture, as customers increasingly turn to healthier, greener modes of transport to get around town. The spot certainly paints a damning picture of city life – showing people stuck in sweaty, anger-inducing traffic gridlocks. To ram the point home, they are all shown moving backwards, while our...