Pentagram has designed a “war-worn” logo and typeface for Total War

Jody Hudson-Powell and Luke Powell, both partners at the studio, designed the lettering for Total War: Warhammer III – a fantasy strategy game developed by Creative Assembly and Games Workshop, and published by Sega. Players are challenged to battle a quartet of Chaos Gods and their armies, prompting the pair to take inspiration from throngs of weapons and armour, and...

Diana Markosian reconstructs the past in her series Santa Barbara

Diana Markosian’s series Santa Barbara is a thing of questions and contrasts. Part-staged narrative, part-documentary project, the photographer worked with a casting director, a group of actors and a scriptwriter from the 1980s soap opera Santa Barbara (which she watched while growing up) to reenact the final days of her family life in post-Soviet Russia, and the beginnings of her...

BBC Creative launches Tokyo Olympics 2020 promo

A year later but still as eagerly anticipated, BBC Creative has launched its Tokyo 2020 Olympics trailer titled Let’s Go There, ahead of the channel’s coverage, which kicks off next month.  Created in-house with the help of Nexus Studios and director collective Factory Fifteen, the spot sees Tokyo taken over by the Olympics with street signs, shops, arcades, Gashapon parlours,...

The Journeys Issue is out now!

More than 18 months into the global pandemic, many of us are dreaming of going on a trip – an opportunity to see new faces, smell new smells and have different conversations. Yet the pandemic itself has been something of a journey, forcing us to come up against limitations and consider what we want from life. It’s ideas like these...

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How Smiley can inject emotion into a brand

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...