French brand Distance dares runners to break Paris speed limit in ads

Ad agency BETC orchestrated the clever campaign after a new speed limit for vehicles in the city was introduced, aimed at combating pollution in the city and making it safer for pedestrians. With speed cameras introduced across the city, the new law presented the perfect opportunity for boutique running store Distance to challenge its followers to get caught breaking the...

CALM launches bright and bold branding in the fight against suicide

Suicide prevention charity CALM, which stands for Campaign Against Living Miserably, has launched new branding and a campaign film, coinciding with World Suicide Prevention Day last Friday. Although the latest ONS report, released last week, shows a decline in suicide rates from the previous year, over 5,000 people lost their lives to suicide in England and Wales in 2020 –...

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How I Work: Max Siedentopf

The artist, photographer, designer and director talks to CR about working at speed, the joy of not being confined by one discipline, how he balances the commercial with the personal, and why his spirit animal is a cross between a chameleon and a dung beetle The post How I Work: Max Siedentopf appeared first on Creative Review....

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World Suicide Prevention Day animation aims to share hope

Created for the national UK suicide prevention charity Papyrus, the film is released to mark World Suicide Prevention Day and raise awareness of the fact that suicide is the biggest killer of under 35s in the UK. The animation, titled Sinking Feeling, signposts Papyrus’s HopelineUK service, which offers confidential help and support to young people and anyone who is concerned...

New William Eggleston books travel from Memphis to Mississippi

Spread across three hefty volumes, The Outlands traces the route from William Eggleston’s birthplace of Memphis back to old Mississippi, where he was raised. The Outlands embodies everything Eggleston has brought to contemporary photography, including an attention to detail and bold experiments in colour. It also asks the reader to have patience, since the sequencing in The Outlands means that...

Kate Prior creates crisp illustrations for Earl of East’s air fresheners

Locations including the hot springs of Japan, the cobbled streets of Copenhagen and the remote mountains of Marrakesh all formed the starting point for Earl of East’s new line of air fresheners. A fragrance featuring a mix of jasmine, gardenia and geranium is designed to conjure up the great British countryside, while tobacco leaf, amber and leather come together to...