One of the biggest benefits of NFTs is the financial freedom they provide to artists. Take a scroll through ‘NFT Twitter’ and you’ll see a myriad of posts celebrating the ability to earn a living from art that hadn’t existed pre-NFTs entering the mainstream. It may sound like the market has provided a silver bullet to the longtime issue of...
Rebranding cricket for a new age
The ECB has been expanding cricket’s horizons with the launch of a new tournament, The Hundred, this year. We look at how it’s been designed to breathe new life into the sport The post Rebranding cricket for a new age appeared first on Creative Review....
Wagamama introduces Vegamama, an angry vegan monster
Wagamama has taken a humorous approach to highlighting its environmental credentials in this new ad, which features a Godzilla-style monster rampaging through a city. It turns out there’s a focus to Vegamama’s rage – she’s angry at how we’ve treated the planet and the spot sees her take aim at an offshore oil rig and skyscrapers. Only when she discovers...
Rochelle Brock on the importance of being a “size inclusive photographer”
New York-based photographer Rochelle Brock describes her work as “all over the place but not in a bad way”. With an interest in fashion, editorial, beauty, documentary and fine art photography, Brock has encapsulated elements from all of these approaches to create a style that is bold and inviting. “My style is inspired by my environment, the people I’m surrounded...
The art of creating a James Bond title sequence
Daniel Kleinman has been the creative mind behind almost every 007 title sequence since the 90s. He discusses his work on Daniel Craig’s final foray in No Time to Die and how he finds the delicate balance between reinvention and homage The post The art of creating a James Bond title sequence appeared first on Creative Review....
Inside Earl of East’s grassroots brand philosophy
From pouring candles on their kitchen worktop to an unwavering belief in physical retail, Earl of East founders Paul Firmin and Niko Dafkos tell CR how they built a thriving lifestyle business The post Inside Earl of East’s grassroots brand philosophy appeared first on Creative Review....
A tasty new look for restaurant review site Zagat
In the late 70s, two Americans living in Paris found themselves wishing for a restaurant resource that reflected the opinions of their foodie friends rather than those of professional critics or mystery reviewers. The couple, Nina and Tim Zagat, ended up creating the guide they’d always wanted themselves. The subsequent success of what became the Zagat Restaurant Guide introduced people...
CR’s top picks for this year’s Festival of Marketing
Themed ‘the year ahead’, the Festival of Marketing is happening virtually again this year, meaning that if you miss the live broadcast of a talk, you can always tune in again later. There is an ocean of content to be discovered across the four days, with sessions straddling everything from transforming your business to getting the most out of your...
Bruce Gilden’s photos of Japan in the 1990s show a different side to the country
Japan, 1998. All images: © Bruce Gilden Bruce Gilden is renowned for his unforgiving, in-your-face photographs of passers-by he has met on streets all over the world. He is drawn to those on the margins of life – a trait that has led to accusations of exploitation, though in a 2019 interview with the Guardian he explained the connections he saw...
Giant teddy bears act as bouncers protecting the home in new Ikea ad
Last year saw Ikea promoting the value of a good night’s sleep, and in its latest campaign the furniture brand is placing an emphasis on the importance of play and security for a happy family life. It has gone about this in typically quirky fashion, however, with the stars of the ad being two super ripped teddy bears who are...
Ask Anna: How do I adapt to the real world again?
The reopening of offices and workplaces in the UK can be intimidating and unnerving for many creatives. Our agony aunt Anna Higgs gives some advice on navigating our new world The post Ask Anna: How do I adapt to the real world again? appeared first on Creative Review....
How a signature motif can make your work stand out
In the competitive world of illustration, adopting a signature motif or icon in your work can help you grow your brand and your career. Here, CR speaks to three illustrators about the benefits and challenges of making one element your trademark The post How a signature motif can make your work stand out appeared first on Creative Review....







