Asics creates witty packaging to promote its health benefits

The promotion sees Asics running shoes sealed within giant medicinal blister packs and contained in a box designed to look like painkillers. Created by Neil A Dawson & Company, it marks the launch of Asics’ Movement for Mind programme, which intends to get people moving and help their physical and mental wellbeing. “Running releases endorphins which promote good mental health,”...

Coming Up For Air looks back on 30 years of work by Stephen Gill

From The Pillar, 2015-2019 Coming Up For Air unites pieces from several of Gill’s series of work, including Hackney Flowers – which pairs his own photographs and found ephemera with pressed flowers and berries – and Pigeons, a rather unsentimental depiction of the nooks and crannies inhabited by what Gill describes as “the economic migrants of the animal world”. The...

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Advertising the menopause

Conversations around women’s health have shifted dramatically in recent years and have finally reached the menopause, once a taboo topic. On World Menopause Day, we look at the role brands can play in better representing older women’s experiences The post Advertising the menopause appeared first on Creative Review....