As the UK’s major creativity event for 2022 is announced, we talk to Bryan Edmondson of Sea Design and Bryony Bolton of Studio Art & Commerce about creating the Unboxed identity The post Behind the branding for the 2022 Unboxed event appeared first on Creative Review....
Asics creates witty packaging to promote its health benefits
The promotion sees Asics running shoes sealed within giant medicinal blister packs and contained in a box designed to look like painkillers. Created by Neil A Dawson & Company, it marks the launch of Asics’ Movement for Mind programme, which intends to get people moving and help their physical and mental wellbeing. “Running releases endorphins which promote good mental health,”...
Introducing Unboxed: A festival of creativity for the UK
Jokingly dubbed by some as the Festival of Brexit when it was first announced that the UK would host a celebration of creativity back in 2018, the team behind the upcoming festival has finally revealed details of what the public can expect from it. The £120 million project, which is funded by the four governments of England, Scotland, Wales and...
Megaforce creates gravity-defying new ad for Burberry
Burberry’s latest ad sees the brand reunited with directing team Megaforce and choreographers (La) Horde, who previously produced its hugely successful Festive campaign, released last Christmas. Whereas that ad featured a cool update of classic song Singin’ in the Rain, and a team of dancers striding through London, the mood of this new ad is more thoughtful and poetic as...
Sid Lee says ‘Bonjour’ to Paris’s public transport app
Paris’s Régie Autonome des Transports Parisiens (RATP) has been in charge of the capital’s public transport for the last 73 years, and has just launched a new app to offer a “more intuitive and convivial graphic environment” – according to Sid Lee, who has led the app’s design. It’s part of a major rebrand for the organisation, also led by...
Lazy Oaf at 20: Lessons on running a fashion brand
We speak to Lazy Oaf founder Gemma Shiel about her journey from printing T-shirts in her dad’s garage to spending the last two decades at the helm of one of the most creative fashion brands going The post Lazy Oaf at 20: Lessons on running a fashion brand appeared first on Creative Review....
Photographer Karis Beaumont on learning on the job
For Jamaican British photographer Karis Beaumont finding photography was accidental, though looking back she feels it was destiny. Though she used to pore over family photo albums as a child, it wasn’t until 2014 that Beaumont began saving up for a camera as she was keen to explore her passion for styling and fashion with her friends. The next year...
Inside the French Dispatch
Wes Anderson’s star-studded film follows the dramas that unravel in a fictional French city, told from the perspective of expat journalists. We look at how graphic design and illustration brought the movie to life The post Inside the French Dispatch appeared first on Creative Review....
Fashion meets culture in Nicholas Daley’s brand world
The London-based menswear designer works with a circle of collaborators to bring his eponymous label to life across imagery, graphics, exhibitions and live music. He talks to us about his holistic approach to brand-building The post Fashion meets culture in Nicholas Daley’s brand world appeared first on Creative Review....
Coming Up For Air looks back on 30 years of work by Stephen Gill
From The Pillar, 2015-2019 Coming Up For Air unites pieces from several of Gill’s series of work, including Hackney Flowers – which pairs his own photographs and found ephemera with pressed flowers and berries – and Pigeons, a rather unsentimental depiction of the nooks and crannies inhabited by what Gill describes as “the economic migrants of the animal world”. The...
Ray Knox captures London’s disappearing classic cars
The incoming expansion of London’s Ua Low Emissions Zone (ULEZ) – designed to improve air quality by reducing pollution – will mean a £12.50 daily charge for the many classic cars that don’t meet its requirements. As photographer Ray Knox points out, that works out at a £650 yearly fee for drivers that use their vehicles just once a week...
Advertising the menopause
Conversations around women’s health have shifted dramatically in recent years and have finally reached the menopause, once a taboo topic. On World Menopause Day, we look at the role brands can play in better representing older women’s experiences The post Advertising the menopause appeared first on Creative Review....








