Advertising has long been obsessed with youth. But is the industry finally waking up to the opportunities that older generations present, both in campaigns and behind the scenes? The post Is advertising finally addressing its age problem? appeared first on Creative Review....
Is advertising finally addressing its age problem?
Advertising has long been obsessed with youth. But is the industry finally waking up to the opportunities that older generations present, both in campaigns and behind the scenes? The post Is advertising finally addressing its age problem? appeared first on Creative Review....
Is advertising finally addressing its age problem?
Advertising has long been obsessed with youth. But is the industry finally waking up to the opportunities that older generations present, both in campaigns and behind the scenes? The post Is advertising finally addressing its age problem? appeared first on Creative Review....
How cultural institutions can tackle sustainability
Is there a responsibility for cultural institutions to not just reflect the past, but contemplate the future as well? National Gallery Victoria curator Ewan McEoin talks to CR about the museum’s latest show on sustainability and why they want to invest in designers The post How cultural institutions can tackle sustainability appeared first on Creative Review....
Leva’s brand identity illustrates the realities of chronic pain
Founded by a group of pain specialists and using a new treatment model that combines physiotherapy, psychology and medication, Leva is the UK’s first online chronic pain clinic, aiming to help people with persistent pain lead a better life. While chronic pain is often misunderstood or handled badly, the clinic is counteracting traditional approaches with accessible help and realistic strategies...
Paname Brewing Company develops beer to help get your sense of smell back
Created by Parisian ad agency L’Associé with the Paname Brewing Company, a new series of beers has been designed with the specific purpose of helping people suffering with anosmia. Titled Beer Therapy, the beers are now on sale in bars across the French capital, as well as at the two locations the brewery owns in the city. Paname Brewing Company’s...
Spiritualized’s new video reflects on the good and bad of humankind
The song is the first release from Spritualized’s new album Everything Was Beautiful, which is released next February. Directed by Jason Pierce, aka J Spaceman (frontman and the sole continuous member of Spritualized), with creative direction from Prettybird founder Juliette Larthe, the video features a series of ever-changing images of life on Earth. Initially these are overlaid by artwork for...
Skyler Dahan captures the characters at Telluride Mushroom Festival
Los Angeles-based photographer Skyler Dahan first got involved in the arts through film, which he majored in at Bard College in New York State. Often shooting analogue, Dahan enjoyed the ritual of loading the film, waiting for it to develop and cutting and pasting it together. “Being able to directly interact with this medium made the process feel truly tangible...
Skyler Dahan captures the characters at Telluride Mushroom Festival
Los Angeles-based photographer Skyler Dahan first got involved in the arts through film, which he majored in at Bard College in New York State. Often shooting analogue, Dahan enjoyed the ritual of loading the film, waiting for it to develop and cutting and pasting it together. “Being able to directly interact with this medium made the process feel truly tangible...
Demographics be damned!
Why do so many brands and designers still assume older people are all penniless pensioners or ailing retirees – and why isn’t this changing faster? CR investigates the huge missed opportunity of the over-50s market The post Demographics be damned! appeared first on Creative Review....
What do deepfakes mean for advertising?
We talk to Alexandre Ben-Soussan, strategy director at BETC, about how brands are responding to deepfake technology, what ethical issues it prompts, and how it could be used in advertising The post What do deepfakes mean for advertising? appeared first on Creative Review....
Cheeky PSA advises getting vaccinated to “save your future boners”
A new PSA has been released in an effort to encourage men in the US to get vaccinated. While death, long-term respiratory and cardiac illnesses are some of the virus’ biggest dangers, the campaign takes a unexpected approach and instead focuses on recent studies that have found that “men who’ve had Covid are six times more likely to get erectile...





