Leva’s brand identity illustrates the realities of chronic pain

Founded by a group of pain specialists and using a new treatment model that combines physiotherapy, psychology and medication, Leva is the UK’s first online chronic pain clinic, aiming to help people with persistent pain lead a better life. While chronic pain is often misunderstood or handled badly, the clinic is counteracting traditional approaches with accessible help and realistic strategies...

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Spiritualized’s new video reflects on the good and bad of humankind

The song is the first release from Spritualized’s new album Everything Was Beautiful, which is released next February. Directed by Jason Pierce, aka J Spaceman (frontman and the sole continuous member of Spritualized), with creative direction from Prettybird founder Juliette Larthe, the video features a series of ever-changing images of life on Earth. Initially these are overlaid by artwork for...

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Demographics be damned!

Why do so many brands and designers still assume older people are all penniless pensioners or ailing retirees – and why isn’t this changing faster? CR investigates the huge missed opportunity of the over-50s market The post Demographics be damned! appeared first on Creative Review....