creativereview

VanMoof releases stop motion ad to highlight anti-theft tech

The new ad from the Dutch bike brand, which is created by VanMoof’s in-house team, marks quite a shift in style from its more recent advertising, which used cinematic filmmaking to highlight biking’s environmental credentials. The brand, which is over 12 years old, is making the most of the rise of e-bikes with provocative, eye-catching marketing, while demonstrating that bikes...

Collins unveils a kaleidoscopic new logo for OpenWeb

OpenWeb’s mission is to build an ‘open, healthier web’ by providing publishers with a framework for productive – and moderated – commenting and conversation. Or, as Collins describe it, to “de-troll digital discourse”. The platform, which launched in 2012 and was previously known as Spot.IM, is used by the likes of Hearst, News Corp and Yahoo! Collins was charged with...