Our design correspondent expounds on the pleasures of the quirky email newsletters that offer intriguing and often unexpected insights into the creative mind The post On the weird joy of newsletters appeared first on Creative Review....
Stop making lazy type choices
It’s part of a designer’s job to use their eyes, question and build up a library of references and inspirational material to use. This aids your design work and sets one designer apart from another. How else will a client notice you and your work? Why else would someone choose to hire you? By cultivating your enthusiasm for the industry,...
Corona launches zero alcohol beer with a surreal ad from Juan Cabral
Brands are lining up their wares for dry January – last week Heineken released a glitzy spot for its non-alcoholic beer drawing on the premise that it’s superstitious to say ‘cheers’ unless you have a drink that at least looks like alcohol in your hand. And now Corona has arrived with an unexpectedly quirky spot for its new Sunbrew beer....
Matt Willey’s offbeat designs for true crime drama Landscapers
Matt Willey has had a particularly busy few months – whether working on redesigns for the Big Issue and the Paris Review, or launching his own editorial experiment with Dan Crowe, Inque. The Pentagram partner’s latest project sees him swap the world of magazines for TV as he unveils his work on Landscapers, a true crime mini-series from Sky Atlantic...
Why it’s time for brand purpose to get real
“We’re just doing purpose on steroids now.» Thomas Kolster, jury chairman for the 2022 D&AD Impact awards, talks to CR about why it’s time for brands to move past the hot air, and truly recognise how they can help consumers in their lives The post Why it’s time for brand purpose to get real appeared first on Creative Review....
How to nurture creative talent
Gretel’s head of design, Dylan Mulvaney, shares how the studio has built an internship programme that benefits both the studio and the careers of young creatives The post How to nurture creative talent appeared first on Creative Review....
What the Beatles can teach us about creative process
The epic Disney+ series The Beatles: Get Back shows the sprawling, messy process of creativity. Here Bas Korsten and Daniel Bonner, Global CCOs at Wunderman Thompson, draw out six insights from it for creative teams to learn from The post What the Beatles can teach us about creative process appeared first on Creative Review....
What the Beatles can teach us about creative process
The epic Disney+ series The Beatles: Get Back shows the sprawling, messy process of creativity. Here Bas Korsten and Daniel Bonner, Global CCOs at Wunderman Thompson, draw out six insights from it for creative teams to learn from The post What the Beatles can teach us about creative process appeared first on Creative Review....
Don’t be like Emily in Paris, says Duolingo campaign
The show, which has become something of a phenomenon, depicts the life of an American marketing executive who finds herself transplanted to Paris. Much has been written about the series, in particular Emily’s ongoing struggle to tap into French language and culture. Duolingo’s new campaign, by BETC, piggybacks on the programme, making light of its impact on pop culture and...
Ewen Spencer on finding his niche – and sticking with it
We speak to the prolific documentarian of British subcultures about keeping his work relevant while examining youth culture through a more commercial lens The post Ewen Spencer on finding his niche – and sticking with it appeared first on Creative Review....
Trust and the designer-client relationship
Trust is the essential component to making great creative work. Here, designer and co-founder of Wolff Olins, Michael Wolff, examines its role in our personal and work lives, in brands, and in how we use design to shape the world we want to live in The post Trust and the designer-client relationship appeared first on Creative Review....
Trust and the designer-client relationship
Trust is the essential component to making great creative work. Here, designer and co-founder of Wolff Olins, Michael Wolff, examines its role in our personal and work lives, in brands, and in how we use design to shape the world we want to live in The post Trust and the designer-client relationship appeared first on Creative Review....