The new ad from the Dutch bike brand, which is created by VanMoof’s in-house team, marks quite a shift in style from its more recent advertising, which used cinematic filmmaking to highlight biking’s environmental credentials. The brand, which is over 12 years old, is making the most of the rise of e-bikes with provocative, eye-catching marketing, while demonstrating that bikes...
A new photo book captures joy and romanticism in the Alps
As a flurry of activity ramps up around the forthcoming Beijing Winter Olympics, Arturo + Bamboo have published a new limited edition book, simply titled Snow, which collates film photographs of winter sports set in Alpine landscapes. Arturo + Bamboo, the moniker of photographers Arthur Groeneveld and Bamboo van Kampen, shot the work over six winters in a number of...
Rebecca Rowntree on reintegrating into agency life
After several years freelancing in the ad industry, the creative director has joined Leo Burnett full-time. She talks to us about the perks and perils of freelancing, how she made herself invaluable, and why she chose to go permanent again The post Rebecca Rowntree on reintegrating into agency life appeared first on Creative Review....
Everything you need to know about flexible visual identity systems
Flexible visual identities are nothing new: in an age where pretty much any identity is as prominent on digital platforms as physical or static ones (if not more), identity design has become a living, breathing discipline rather than a fixed set of rules around logo usage. Graphic designer and educator Martin Lorenz has long been fascinated by such systems: so...
Everything you need to know about flexible visual identity systems
Flexible visual identities are nothing new: in an age where pretty much any identity is as prominent on digital platforms as physical or static ones (if not more), identity design has become a living, breathing discipline rather than a fixed set of rules around logo usage. Graphic designer and educator Martin Lorenz has long been fascinated by such systems: so...
Designing for Grief
The messy, unpredictable experience of grief has moved online, but how do we design for such an individual and complex set of emotions? The post Designing for Grief appeared first on Creative Review....
Why colour is vital for ads to pack an emotional punch
Colourist Toby Tomkins discusses the powerful role of colour to drive the emotional impact of ads, film and TV The post Why colour is vital for ads to pack an emotional punch appeared first on Creative Review....
BBC Winter Olympics ad is a 3D printed wonder
We’ve come to expect the BBC to deliver its Olympics trails with a mix of epic drama and innovative craft, and its latest offering for the Winter Olympics in Beijing, which start on February 4, is no exception. Devised by BBC Creative, the trailer is directed by Balázs Simon through Blinkink production company. And while no actual ice and snow...
Collins unveils a kaleidoscopic new logo for OpenWeb
OpenWeb’s mission is to build an ‘open, healthier web’ by providing publishers with a framework for productive – and moderated – commenting and conversation. Or, as Collins describe it, to “de-troll digital discourse”. The platform, which launched in 2012 and was previously known as Spot.IM, is used by the likes of Hearst, News Corp and Yahoo! Collins was charged with...
Martin Buday’s photo book captures the everyday weirdness of the US
All images © Martin Buday “Here they are mostly vacant, emptied places, void of people but reeking of human presence,” says Buday of the series, which is collected together in a title published by Daylight Books. “The photos strive to observe with clarity and without judgement man’s decisions over time, what was created and what is left. What do these...
Good Reads: Deem Journal is all about democratising design
If the dictionary definition of the word ‘deem’ is to consider something in a certain way, the ambitious mission of US-based indie mag Deem Journal is to reframe our consideration of what design is – and ought to be – today. “The idea for Deem is based in the reality that the design industry has a limited scope regarding the...
Ksenya Samarskaya on the future of the Type Directors Club
After a period of closure following accusations of racism, the 75-year-old organisation has appointed its first managing director. Here she tells CR about making the TDC more open, diverse and culturally engaging than ever before The post Ksenya Samarskaya on the future of the Type Directors Club appeared first on Creative Review....







