creativereview

Great Work: Cyberpunk 2077 embraces augmented reality

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...

Great Work: Cyberpunk 2077 embraces augmented reality

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...

creativereview

BBC Christmas ad is a slice of family life

Eschewing a glossy approach, the down-to-earth style of the BBC’s Christmas ad makes for an unexpected but very relatable film from the broadcaster. It features a mix of tender and very funny moments and runs to almost four minutes long. At its heart are two British families, linked by a burgeoning romance, who are shown celebrating Christmas in their own...

creativereview

BBC Christmas ad is a slice of family life

Eschewing a glossy approach, the down-to-earth style of the BBC’s Christmas ad makes for an unexpected but very relatable film from the broadcaster. It features a mix of tender and very funny moments and runs to almost four minutes long. At its heart are two British families, linked by a burgeoning romance, who are shown celebrating Christmas in their own...

creativereview

BBC Christmas ad is a slice of family life

Eschewing a glossy approach, the down-to-earth style of the BBC’s Christmas ad makes for an unexpected but very relatable film from the broadcaster. It features a mix of tender and very funny moments and runs to almost four minutes long. At its heart are two British families, linked by a burgeoning romance, who are shown celebrating Christmas in their own...

creativereview

BBC Christmas ad is a slice of family life

Eschewing a glossy approach, the down-to-earth style of the BBC’s Christmas ad makes for an unexpected but very relatable film from the broadcaster. It features a mix of tender and very funny moments and runs to almost four minutes long. At its heart are two British families, linked by a burgeoning romance, who are shown celebrating Christmas in their own...

creativereview

BBC Christmas ad is a slice of family life

Eschewing a glossy approach, the down-to-earth style of the BBC’s Christmas ad makes for an unexpected but very relatable film from the broadcaster. It features a mix of tender and very funny moments and runs to almost four minutes long. At its heart are two British families, linked by a burgeoning romance, who are shown celebrating Christmas in their own...