creativereview

Red Cross ad asks supporters to react in dollars rather than emojis

The International Committee of the Red Cross (ICRC) has worked in Afghanistan for 30 years, and remains operational across the country during the current crisis, together with its partner the Afghan Red Crescent Society. For its latest campaign, the team conducted data analysis of social media reactions during July-September, such as the emojis and hashtags that have been used in...

Red Cross ad asks supporters to react in dollars rather than emojis

The International Committee of the Red Cross (ICRC) has worked in Afghanistan for 30 years, and remains operational across the country during the current crisis, together with its partner the Afghan Red Crescent Society. For its latest campaign, the team conducted data analysis of social media reactions during July-September, such as the emojis and hashtags that have been used in...

creativereview

Great Work: Cyberpunk 2077 embraces augmented reality

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...

creativereview

Great Work: Cyberpunk 2077 embraces augmented reality

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...