Apple draws mixed responses with its latest ads

Apple has released two sets of ads in recent weeks that both continue the tech brand’s established habit of artfully showing off what its products can do. This simple premise has led to long-running, hugely successful ads including the Shot on iPhone campaign, which demonstrates how great the smartphone’s camera is for taking photos and making films. The more innocuous...

creativereview

How to create a logo that lasts

Logos today need to successfully work in more places than ever before, and in a multitude of formats and sizes. Here, Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv in New York, breaks down how to make a mark that endures The post How to create a logo that lasts appeared first on Creative Review....

Bauhaus Typography at 100

The legacy of the Bauhaus school’s graphic design has been vast, informing the likes of Kamekura Yusaku’s iconic Tokyo 1964 Olympics identity, with its condensed sans serif font; Malcolm Garrett’s 1977 Orgasm Addict design for Buzzcocks, bearing an upside-down photomontage image by Linder Sterling and type that snakes itself round a sharp corner; and Neville Brody’s art direction of The...