Created by BETC, the new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater is shown in the same bucket hat as a little girl; a young guy is shown in the same bright pink Lacoste polo shirt as an older woman; and a man and woman exchange glances...
New ads for ‘healthier’ ice cream brand Halo Top send up self-care clichés
Low-calorie ice-cream brand Halo Top has long been known for injecting a healthy dose of humour into its ads: a 2019 campaign based around the idea ‘ice cream for adults’ was a brilliantly bleak tableaux of children’s positive illusions about the world being shattered; while 2017’s Eat the Ice Cream took a Black Mirror-ish turn as dessert’s simple pleasures became...
What should the metaverse look like?
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
Why our future depends on creativity
It’s hard to imagine a world without creativity. In myriad ways, it’s the rich lifeblood of our society; the crucial difference between simply being alive and actually living. It shapes our environment and drives us all forward. And yet, in the UK at least, it’s under relentless pressure from the roots up. If we don’t give arts education the investment...
Why DAOs could be the future of brand values
The arrival of DAOs offers brands the chance to truly demonstrate their commitment to purpose and sustainability with full transparency. Lore Oxford from We Are Social examines their potential...
Why DAOs could be the future of brand values
The arrival of DAOs offers brands the chance to truly demonstrate their commitment to purpose and sustainability with full transparency. Lore Oxford from We Are Social examines their potential...
Heineken campaign tackles gender bias in how people talk about football
It’s an experience that happens all too often in sport. You’re tuning into coverage and a commentator declares that it’s been however many years since an individual or a team has won a given title or tournament, or broken a historic record – and then it turns out that the statistic only took into account male competitors. A new campaign...

