Pentagram creates «inherently eclectic» visual identity for Reddit

Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D. Pentgram's New York office sought to create brand materials that captured the website's "utopian ethos", refreshing the logo, mascot and typefaces, as well as the presentation of conversation threads. Pentagram has refreshed Reddit's visual identity One major goal of the rebrand was...