Levi’s campaign toasts 150 years of 501s

There are few brands that have reached icon status, but Levi's has to be one of them. To mark 150 years since introducing its most beloved cut of jeans, the 501s, the brand has launched a campaign orchestrated by Droga5 that emphasises its cultural legacy – not just in its US birthplace, but around the world. The campaign, named The...