Strawberry Western’s branding features a striking custom-drawn wordmark

Ryan Bugden, a co-founder of R&M, led the type and graphic design for the project, creating the Strawberry Western wordmark in Latin and Katakana. There’s three optical sizes, ensuring it works when used in display environments, as well as in small details – for example, leather debossing. Strawberry Western is a new fashion label that describes itself as “anti-waste”. It...