Sainsbury’s launches new tagline, Helping Everyone Eat Better

The new positioning is created by Wieden + Kennedy London, and features an exuberant new commercial with a voiceover by Stephen Fry. With the work, Sainsbury's aims to stress that its offering is both good for people but also for the planet. The spot, directed by Filip Nilsson, features striking and colourful shots of healthy food alongside the black-and-white imagery...