KFC’s latest stunt is pinching other brands’ slogans

The April Fool's Day campaign by Mother sees KFC embrace iconic taglines including Because You're Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC's 64-year-old It's Finger Lickin' Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it's set to return, but for the...

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