Who ❋ Needs Words ✎ When You ➰Have Symbols❓

What are you seeing? In-line images and symbols, reminiscent of old chain letter text messages or everybody’s favorite ’90s font, Windings, are back and breaking into branding. The most common version of the trend, which we’re calling Nouveau Rebus, uses dingbats or emoji-like symbols sandwiched in between words, but rebus content can take the form of everything from geometric shapes...

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Fit Devanagari, a Typeface that Matches Nothing but Goes with Everything

Name: Fit Devanagari Designer: Latin: David Jonathan Ross; Devanagari: Kimya Gandhi Foundry: DJR + Mota Italic Release date: Latin 2017, Devanagari April 2022 Back Story: Until recently, finding a well-engineered, widely-available Devanagari typeface that also delivered a punch of personal style was an uphill battle; most of what was on the market was serviceable at best. The hyper-stylized variable letterforms...

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How Do You Make Meatless Meat Cool?

In May 1998, a Portland-based veggie burger brand took a risk. The earnestly named Gardenburger spent $1.5 million dollars on a 30 second ad that aired in the middle of the series finale of Seinfeld. It was narrated by Samuel L. Jackson, and featured animated characters named Vern and Edna. It was part of a brand repositioning driven by Lyle...

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Meet Tim Jacobus, the Illustrator Whose Campy Goosebumps Covers Defined ’90s Horror

“So, what are you working on, Tim?” It was the early ’90s, and the question was polite, run-of-the-mill banter at a friend’s dinner party.  “Some kid’s series,” Tim Jacobus replied. “You’ve probably never heard of it.” And why should they have? Jacobus was a career book cover illustrator. Commissions came and went. No one was really expecting all that much...

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Jon Key Explores What It Means to Search For Identity as a Black Queer Designer

This essay is excerpted from The Black Experience in Design.  Graphic design is the catalyst between meaning, communication, and image. I am defining graphic design as a professional practice through the lens of and through “traditional design objects” i.e. branding, logo design, typography, poster making, book making, web design—in other words, visual design that serves a commercial function. Historically, in...

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Inside the World of Olfactory Branding, Where Companies Make Their Name One Sniff at a Time

Close your eyes and let me whisper “scent branding” into your waiting ear. What exactly does that phrase conjure? You might think of retailers diffusing scents in-store or selling their own branded perfume. You might imagine hotels, airlines and casinos, experience brands synonymous with an enveloping physical environment. You might also detect a whiff—as I did—of slightly cornball, subliminal gimmickry. ...

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Remix Stencil’s Forms Within Forms Make Waves

Name: Remix Stencil Designer: Ran Zheng Foundry: Ran Design Release Date: January 2022 Back Story: Designer Ran Zheng has called Remix Stencil “a typeface about life and feelings during COVID times”—as its counterforms cut away, negative space overtakes positive shapes to evoke the complex emotions that have been omnipresent since March 2020. “People are isolated by the disease,” Zheng says....