eyeondesign

How the Maharaja Mascot Became Air-India’s Adventurous, Yet Controversial, Design Star

It is safe to say that for anyone who grew up in India in the decades following the 1950s, Air-India’s Maharaja was a very familiar face.  The airline’s potbellied, beloved mascot was instantly recognizable with his curling, oversized mustache, aquiline nose, striped turban, and serene, placid expression that can only be dubbed ‘resting Maharaja face.’  The Maharaja — meaning emperor—...

eyeondesign

Silvana is a Beautiful New Font Where a “Mistake Is Turned Into a Design Detail”

Name: Silvana  Designer: Siri Lee Lindskrog of Formal Settings Foundry: Blaze Type Release Date: September 13 2022 Back Story:  Siri Lee Lindskrog — one half of Berlin-based studio Formal Settings — started work on Silvana about two-and-a-half years ago. It’s not unusual for Siri and Formal Settings cofounder Amanda-Li Kollberg to work on custom type projects, but around the beginning...

eyeondesign

We Spoke With the Last Person Standing in the Floppy Disk Business

This interview was originally published in Floppy Disk Fever: The Curious Afterlives of a Flexible Medium, a new book published by Onomatopee. Tom Persky is the self-proclaimed “last man standing in the floppy disk business.” He is the time-honored founder of floppydisk.com, a US-based company dedicated to the selling and recycling of floppy disks. Other services include disk transfers, a...

eyeondesign

Five Powerful Examples of Contemporary Independent Publishing from Africa

For the organizers of Afrophon’, a recent art book fair in LUMA Arles, France centering contemporary independent publishing from the African continent, there’s a significant lack of knowledge, acknowledgement, and access to African art books in the West. In 2018, the project’s guest curator Gee Wesley, came together with friends who run Ulises — an artspace in Philadelphia — to...

eyeondesign

For a Brief, Strange Moment in the 1960s, Dresses Became Posters

In 1966, Scott Paper Co., an American company that made a range of paper products, released an advertisement for their new ‘Color Explosion’ range of toilet paper and paper towels.  In it, two smiling young girls were pictured in knee-grazing shift dresses, hands tucked into pockets. The two dresses in the photograph — one flooded with a monochromatic Op-Art pattern,...

eyeondesign

How to Build an Entire Brand Identity Around a Squeeze Bottle

Like Go-Gurt before it, the playful ethos of olive oil brand Graza, which launched earlier this year, is defined by its equally carefree form factor. While Go-Gurt’s squeezable plastic sleeve made yogurt more appealing to children, Graza’s squeezeable bottle makes inherently appealing high-quality olive oil less precious to everyone. Or, in as Gander partner Katie Levy, put it, with its...