creativereview

Workwear brand ToWorkFor embraces risk in pun-based new ads

ToWorkFor has launched a new campaign by Lisbon-based agency Stream and Tough Guy called Risky Advertising for Safety Workwear, which involves a neat workaround to bringing in celebrity talent without the eyewatering costs. The campaign shows people wearing ToWorkFor’s new collection as they unflinchingly face down risky scenarios inspired by the Hollywood stars Tom Cruise, Will Smith and Wesley… Source...