eyeondesign

How Do You Make Meatless Meat Cool?

In May 1998, a Portland-based veggie burger brand took a risk. The earnestly named Gardenburger spent $1.5 million dollars on a 30 second ad that aired in the middle of the series finale of Seinfeld. It was narrated by Samuel L. Jackson, and featured animated characters named Vern and Edna. It was part of a brand repositioning driven by Lyle...