la-criatura-creativa

Mailing masivos: ¿qué son y para qué sirven?

La Leonera

[Artículo invitado] Se conoce como mailing masivo al envío simultáneo de un mismo correo electrónico a un gran número de usuarios o potenciales clientes. Este registro se obtiene mediante la suscripción o con expreso consentimiento de estas personas para recibir informaciones o comunicaciones publicitarias o comerciales por ese medio. El objetivo está enfocado en generar o aumentar las ventas de...

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Raskal

La Leonera

Raskal is a visual statement. Its design digitally translates and transforms handwriting and hand lettering’s most exciting elements. Although it has a lot in common with “script fonts,” Raskal’s relationship to handwriting or formal script styles is not as close as what you see in revival typefaces or ones based on a famous calligrapher’s oeuvre. The trip Raskal took between...

creativereview

Artist John Walter’s debut NFT collection tackles HIV stigma

La Leonera

London-based artist John Walter has released his first NFT collection titled Sydney Ducks, in collaboration with HIV charity Positive East. Named for a group of Australian ex-convicts who set fire to buildings in San Francisco during the gold rush, the series continues Walter’s commitment to tackling HIV stigma and virology disinformation through art. Sydney Ducks uses cartooning to further the…...

creativereview

Breez’s rebrand breathes new life into the cannabis category

La Leonera

The cannabis industry has changed dramatically since Breez was founded in 2015. The California-based brand has grown rapidly during this time, building up a range of premium THC and CBD-infused mints, tincture sprays and tablets. The brand’s quick expansion has brought a number of challenges with it, however, namely around its branding and communications. “These changes excelled at market… Source...

Ukraine celebrates armed forces’ «titanic efforts» with Crimean bridge attack stamp

La Leonera

Ukraine‘s postal service Ukrposhta has issued a stamp to mark last week’s explosion on the bridge connecting Crimea and Russia, which features inside jokes and Titanic movie references. Designed by Ukrainian painter Yuriy Shapoval, the stamp shows the bridge’s distinctive white steel arches peeking out behind clouds of billowing smoke. It will be produced as a limited edition of seven million. Ukrposhta has issued...