San Francisco Symphony’s new identity brings classical music up to date

For many years, classical music has suffered from an ongoing PR problem, which portrays it as unchanging, old-world and elitist, and therefore unable to appeal to new audiences. San Francisco Symphony decided to tackle these preconceptions head on with its recent diversity- and inclusion-focused organisational overhaul, following the appointment of conductor and composer Esa-Pekka Salonen as its new music director....