Palace Artois is the brand collab you didn’t see coming

The campaign, by MPC Creative, lets viewers in on a secret – seen through the eyes of pro rider Lucien Clarke – that there's actually a pub hiding behind the Palace London store. At first glance, it's a traditional London boozer with its ancient, grubby carpet and beer-swilling punters, but a closer look reveals a surprise. Bottles, mats and taps...