Joe Biden’s Branding Was Both Traditional and Trippy, and It Looks Like the Future of Politics

When Democrat Jon Ossoff’s U.S. Senate race in Georgia was forced into a runoff, his campaign changed up its social media strategy. Throughout the campaign, Ossoff’s Instagram account posted screenshots of his tweets set against a dark navy background, but a few weeks after Election Day, the screenshots began featuring colorful gradient combinations of pink, yellow, purple, and blue. These...